Trading Statement eMEDIA HOLDINGS LIMITED (Incorporated in Republic of South Africa) Registration number: 1968/011249/06 JSE share code: EMH IZIN: ZAE000208898 JSE share code: EMN IZIN: ZAE000209524 (“eMedia Holdings” or “the Group”) TRADING STATEMENT In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are required to publish a trading statement as soon as they are reasonably certain that the financial results for the current reporting period will be more than 20% different than that of the previous corresponding period. Earnings and headline earnings per share for the year ended 31 March 2021 is expected to vary from those reported in the prior year ended 31 March 2020 within the following ranges: Measure 31 March 2021 31 March 2021 Restated* 31 As previously Expected range expected% YoY March 2020 reported 31 cents per share movement cents per share March 2020 cents per share Earnings per 14 and 18 103.29 – 104.23 -425.94 -425.94 share will increase to a profit per share Earnings per 19 and 27 104.49 – 106.38 -423.47 -424.31 share from continuing operations, will increase to a profit per share Loss per share -6.55 and -7 165.18-183.38 -2.47 -1.63 from discontinuing operations, will increase Headline 14 and 18 -58.01—46.01 33.34 33.34 earnings per share will decrease Headline 20 and 27 -43.13—23.23 35.17 34.34 earnings per share from continuing operations, will decrease Headline loss -6.7 and -7.05 266.12-285.24 -1.83 -1 per share from discontinuing operations, will increase *Prior year restated to account for the impact of discontinued operations of Silverline Studios The eMedia Holdings group has had a very good year given the very tough economic climate brought upon the entire world by the COVID-19 pandemic. The increase in the earnings per share and earnings per share from continuing operations are due to the significant write off of goodwill in the prior year. The group did show a decline in headline earnings per share both continuing and discontinuing, this was on the back of a total television advertising market that has declined by 15.70% or close on R700 million and a film market that came to a standstill during the pandemic. The impact of the pandemic was especially felt by the Group in the first part of the financial year but the second half of the year saw the Group perform better than prior year and better than the targets that were set. In general, the group’s media sales team performed better than the market throughout the year and in the last six months outperformed the prior year almost every month. For no further write-off in goodwill to occur shows how strong the group ended the year despite the pandemic continuing to plague the country. The financial information on which this trading statement is based, has not been reviewed or reported upon by the Group’s auditors. The Group’s results for the year ended 31 March 2021 are scheduled to be published on or about 28 May 2021. Johannesburg 14 May 2021 Sponsor Investec Bank Limited Date: 14-05-2021 05:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.