Steinhoff International Holdings N.V.
(Incorporated in the Netherlands)
(Registration number: 63570173)
Share Code: SNH
Steinhoff Investment Holdings Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1954/001893/06)
JSE Code: SHFF
Steinhoff International Holdings N.V. Media Release
Steinhoff International Holdings N.V. (the “Company” or “Steinhoff”) and with its subsidiaries, the
The Company has today published its Annual Report, including the audited Consolidated Financial
Statements, for the year ended 30 September 2019. This report is available on the Company’s website
http://steinhoffinternational.com/. This Annual Report contains the following Message from the
Message from the Management Board
We are continuing our journey to address past deficiencies, and to bring stability to the Group and its
While the road ahead remains difficult, the financial year ended 30 September 2019 was a pivotal
period for the Group, during which we made tangible progress, most significantly with the completion
of our financial restructuring following the implementation of the CVAs and the associated changes to
our group structure and governance arrangements. Furthermore, the Group reclassified a number of
businesses as discontinued operations or held-for-sale assets and adopted a number of new IFRS
The final months of the 2019 financial year marked the successful completion of phase one of the
three-phase recovery process, with the implementation of the Group debt restructuring. In the period
that followed we have been concentrating on possible solutions to the litigation faced by entities
within the Group and debt reduction initiatives. However, these remain demanding objectives.
Major milestones were achieved in May and June 2019 respectively when we published the delayed
2017 and 2018 Annual Reports. Thereafter, in August 2019 we satisfied all the conditions necessary
to successfully implement the financial restructuring, the culmination of a major collective effort by
internal and external teams over the preceding twenty-month period. This significant achievement
secured a period of financial stability for the Group up to the end of December 2021, during which we
can restructure our businesses, dispose of assets to reduce debt to more manageable levels and/or
restructure the debt as part of our recovery plan.
The scope of work necessary to complete the financial restructuring was wide ranging, complex and
highly technical, involving hundreds of creditors, specialist legal and financial advice and parallel
processes across multiple jurisdictions. The sheer volume of announcements made by the Group in
the lead-up to August 2019, on both financial reporting and restructuring activities, amply
demonstrates the scale of these endeavours. However, after August, the Group moved into a
different, and by necessity less visible, phase of the recovery process. Our determination to complete
the job at hand is undiminished and work continues on many challenging fronts.
As in the previous financial year, the costs of these processes were substantial, and they had a
significant impact on the reported results for the year. Advisory fees for the Reporting Period
amounted to €158 million (2018: €117 million). The total included €16 million (2018: €24 million)
relating to the forensic investigation and technical accounting support, and €67 million (2018: €43
million) relating to creditor advisor fees, which we are obligated to fund.
In addition, following the events uncovered during December 2017, the audits for the 2017 and 2018
financial years were extremely complex and time consuming, and required the restatement of prior
year results. The audit work for 2017 and 2018 was completed over multiple periods and was
expensed in both the 2018 and 2019 Reporting Periods. The majority of the 2018 audit was performed
in the 2019 Reporting Period and has been expensed in the 2019 Reporting Period. The majority of
the 2019 audit work was performed in the 2020 Reporting Period and will be expensed in the 2020
Reporting Period when billed.
Every effort is being made to limit advisor costs and, with implementation of the financial restructuring
now behind us, we expect the total to fall in the 2020 financial year.
However, legal advisory fees are expected to remain significant in the period ahead as we attempt to
resolve and deal with outstanding litigation and seek redress against former executives and related
During the period Steinhoff was refocused as a global holding company with a broad range of interests
in the retail sector. These businesses operate a number of strong local brands and are well diversified
by geography and business line. Individual businesses, such as Pepkor Africa and Pepco Group
(formerly Pepkor Europe), continued to perform robustly, while others remained in turnaround but
reported more encouraging trade, such as Mattress Firm, or, like Conforama, remained at an earlier
stage of their recovery journey.
Despite the many challenges we faced in the 2019 financial year, the Group reported a resilient
performance, with strong results from certain businesses compensating for weaker outcomes from
those still in turnaround. Total revenue from continuing operations for the year ended 30 September
2019 increased by 5% to €12.0 billion (2018: €11.4 billion), with strong contributions from Pepco
Group (+12%) and Pepkor Africa (+4%). Further information on the performance of the Group’s
individual operating businesses is contained within the accompanying Operational Review.
Achievements in the year
The Group achieved a number of important milestones during the Reporting Period:
• The demanding and complex task of finalising the 2017 and 2018 Annual Reports was completed
in May and June 2019 respectively. In the circumstances in which we found ourselves after the
disclosures of December 2017, the challenge this presented should not be underestimated and
finalisation of the accounts was a major achievement that allowed the Group to restore near
normal communications with the financial markets.
• Half-year and third-quarter financial reporting was maintained as scheduled in the balance of
• PwC completed its forensic investigation and delivered its report to Werksmans, the Group’s
lawyers. While the content of the PwC Report is confidential, and subject to legal privilege and
other restrictions, the Group provided the market with an overview of its content in March 2019.
• Recognising the imperative to address past governance failings, new, stronger structures for
oversight and control were put in place. The reconstituted Management and Supervisory Boards
continue to work well together.
• Key appointments were made to the Management Board with Louis du Preez assuming the post
of CEO with effect from 1 January 2019 and Theodore de Klerk being appointed CFO with effect
from 1 September 2019.
• Management teams within the various investment businesses remained stable and focused on
their specific responsibilities throughout the year. We thank them once again for their loyalty,
dedication and commitment.
• Mattress Firm emerged from Chapter 11 proceedings, having successfully exited approximately
640 underperforming stores. Its recovery plan continued to deliver a significantly improved
• Conforama made further progress with a broad-based project to reduce its losses and establish a
pathway to profitability, reaching agreement with its creditors to raise the new funds necessary
to restructure its operations. A plan to restore sustainable competitiveness in its core French
operations was announced in July 2019 before the businesses were impacted by the COVID-19
• Our efforts to address the Group’s liquidity issues through a financial restructuring came to
fruition in August 2019 when SEAG and SFHG, the two subsidiaries where most of the Group’s
financial creditors are concentrated, implemented a debt restructuring through an English
Company Voluntary Arrangement ('CVA') process.
• Pepkor Europe was renamed Pepco Group during September 2019 to more directly link the
business to PEPCO, its market leading Central European retail operation.
Momentum has been maintained thereafter in the period subsequent to 30 September 2019, with a
number of further announcements:
• In November 2019, the General Meeting appointed Mazars Netherlands as the external auditor
for the financial year ended 30 September 2019.
• In November 2019, the Group announced that it was evaluating a range of strategic options for
the Pepco Group, including a potential Initial Public Offering (IPO). No definitive decision has been
taken with respect to any specific course of action or timing.
• The sale of the ABRA furniture business was finalised in September 2019.
• In line with its objective of streamlining the Group’s portfolio and deleveraging its balance sheet,
Steinhoff announced the sale of The Blue Group Hold Co Ltd, the owner of Bensons for Beds,
Harveys Furniture and upholstery & bedding manufacturers Relyon, Steinhoff UK Beds and
Formation Furniture, in November 2019.
• Also, in November 2019, Greenlit Brands announced the sale of its General Merchandise division
to enable it to concentrate on its core household goods brands, which enjoy strong market
positions in Australia and New Zealand.
• The disposal of Unitrans, the Group’s automotive retail business, was finalised in December 2019,
including the 25.1% share sold to Kapela in a Broad- Based Black Economic Empowerment
• In January 2020, the Group finalised the sale of its equity holding in US manufacturer Sherwood
Bedding, to Tempur Sealy.
• The Group also successfully completed the sale of various properties in South Africa and Europe.
The financial restructuring of the Group became effective on 13 August 2019 when the SEAG and SFHG
CVAs were successfully implemented. Under the terms of the CVAs, the existing debt instruments in
SEAG and SFHG were reissued with effect from 13 August 2019, with a common maturity date of 31
December 2021. No cash interest is payable by the Group in this period, as interest will accrue and is
only payable when the debt matures, providing Steinhoff with a period in which it can concentrate on
reducing debt and restoring value.
During the previous Reporting Period, the Management Board developed a Remediation Plan
containing a wide range of measures to limit the possible recurrence within the Group of irregularities
and instances of non-compliance with laws and regulations.
Significant further progress was made with the implementation of these remedial actions during the
Reporting Period, with work concentrated on the completion of improvements to policies and
procedures in respect of financial accounting, conflict of interest and supplier and contract
management. Please refer to the Risk Management section of the Report of the Management Board
for more information.
The Remediation Plan will remain an area of focus throughout the 2020 Financial Year.
Litigation remains a significant outstanding challenge for the Group. It has been a major focus for
management in the period since implementation of the financial restructuring in August 2019.
In parallel with these various court processes, the Management Board, assisted by a litigation
committee and the Group’s legal advisors, continues to work towards a resolution of outstanding
claims against the Group.
In parallel, we are also evaluating potential claims we may have against third parties, and recoveries
against implicated entities and individuals have been, and will continue to be, initiated where
On 18 May 2020, Heather Sonn resigned as chairperson of the Supervisory Board. We thank her for
her support throughout this difficult period for the Group.
As announced on 22 May 2020, Moira Moses, who joined the Supevisory Board in early 2018, has
been designated as Chairperson.
Looking back on 2019, we can be encouraged about the progress made but we must also remain
realistic about where we find ourselves at this point in our journey. We take encouragement from the
many achievements of the year, most significantly the implementation of the financial restructuring
in August and the period of stability that this has enabled. However, real uncertainties remain, and
we still face a number of tough challenges. Our view of our situation has not changed in the period
subsequent to the year-end.
Trading conditions reflect a tough global economy. Businesses such as Pepkor Africa and Pepco Group
grew strongly prior to the onset of the COVID-19 crisis. Conforama, Mattress Firm and Greenlit Brands
retained strong market positions but remained in recovery.
In common with businesses around the world, we saw a material impact from the COVID-19 pandemic
from mid-March 2020 when lockdowns were initiated in Europe and South Africa. Steinhoff’s retail
business investments remain geographically well diversified and their focus on providing everyday
products at affordable prices, through a stable of strong local brands, gives some resilience in this
environment, but the breadth of measures adopted worldwide to combat COVID-19 have inevitably
impacted on our trading performance.
In mid-March management acted swiftly to implement a definitive COVID-19 response strategy.
Initially, this focused on ensuring employee and customer safety, securing liquidity and preserving and
maximising the Group’s cash position. Cash positions were maximised through the immediate draw
down of committed facilities, working collaboratively with key suppliers to defer or cancel stock
commitments, appropriate use of government support and funding schemes in territories where
criteria were met and reducing discretionary expenditure. Thereafter, attention turned to the actions
necessary to return to a more normal trading position, particularly with regard to enhanced online
trading, securing seasonal inventory, and to positioning the businesses to take advantage of the longer
term opportunities resulting from the changed competitive environment. As we have faced the
COVID-19 challenge, the health and safety of our colleagues and customers has been our top priority
and we are continuing to adopt comprehensive public health protocols. Significant operational
changes have been made in our stores and offices including PPE provision where relevant for
colleagues and customers, the installation of Perspex screens at till points, introduction of sanitisation
stations, adoption of rigorous social distancing practices and encouraging payment by card. All of this
has been achieved while adhering strictly to country specific government regulations.
We are proud of the way the businesses have responded to the crisis and thank all colleagues for their
More recently, we have begun to see a progressive relaxation of lock-down measures in most of the
countries in which we do business, although the pace of moderation varies significantly, depending
on local circumstances and government guidance.
Poundland stores in the United Kingdom and selected Pepkor offerings in southern Africa were
designated as ‘essential retail’ and were able to continue trading throughout the lockdown period.
Our apparel and general merchandise, and household goods, stores were mainly closed during April
but began to re-open on a selective basis thereafter. Across May 2020, as restrictions were lifted,
stores reopened progressively, to the point where over 95% of the estate was trading by the end of
the month. Encouragingly, since re-opening revenue has trended back towards pre-lockdown levels.
While initial trading has been better than expected, with clear evidence of stores benefiting from pent-
up demand, the sustainability of this demand is uncertain in the context of weak overall economic
conditions and the potential for further COVID-19 outbreaks. The Group’s main trading subsidiaries,
with their more resilient and defensive discount and value offering, are, however, confident that they
are well positioned to gain market share in the post-COVID-19 ‘new economy’.
It remains too early to determine the exact impact of the pandemic on the performance of the Group
for the 2020 financial year.
However, we expect COVID-19 to have a material negative impact on overall turnover and underlying
business performance during this period.
As certain countries have eased lockdown measures earlier than the Group’s forecasts anticipated,
and with post lockdown sales performance materially better than our forecast assumptions, the
Group’s cash position as of early June was significantly stronger than anticipated at the outbreak of
the pandemic. The Group’s cash forecast and requirements are being kept under active review, and
structures enabling quick decision making are in place to ensure that if any further initiatives are
required to protect the Group’s position they can be implemented swiftly.
While the Group is confident that the actions it is taking to address the impacts of COVID-19 are
appropriate and timely, the situation remains fast moving and uncertain and is being kept under
We have previously summarised the Group’s future pathway as a three-phase process:
1. Creditors arrangement (CVAs implemented on 13 August 2019)
2. Manage litigation risk (investigate possible solutions and implement)
3. Restructure Group with a view to reduce debt and financing costs
With Step One complete, we are now fully engaged on a solution to the Group’s litigation issues (Step
Two). The asset realisations and restructures are in support of Step Three. As we look ahead, we are
clear that the best way for us to protect and enhance value for all stakeholders is to resolve the
litigation and reduce our debt and financing costs. This will be our clear focus in the period ahead.
In what has been another demanding year, we are sincerely grateful for the continuing support of our
financial creditors, shareholders, almost 110 000 staff and management, and the Supervisory Board.
We thank them all.
Louis du Preez Theodore de Klerk
Chief executive officer Chief financial officer
JSE Sponsor: PSG Capital
Stellenbosch, 30 June 2020
Date: 01-07-2020 07:06:00
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