Dealings in Securities by Directors and the Company Secretary FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 1969/004875/06) JSE Share code: FBR ISIN code: ZAE000053328 ("the Company" or "Famous Brands") Dealings in Securities by Directors and the Company Secretary In compliance with paragraphs 3.63 to 3.74 of the Listings Requirements of the JSE Limited ("Listings Requirements"), shareholders of Famous Brands are advised of the following transaction in the Company's securities: Director: DP Hele Company: Famous Brands Date of acceptance of award: 1 August 2025 Nature of Transaction: Off-market acceptance of performance share awards in terms of the 2023 Famous Brands Limited Share Plan Class of securities: Famous Brands ordinary shares Vesting date: 1 June 2028, subject to certain performance criteria being met Number of securities: 95 205 Price: R57.69 Value of Transaction: R5,492,376 Nature of Interest: Direct beneficial Clearance to deal: Yes Director: N Shiluvana Company: Famous Brands Date of acceptance of award: 1 August 2025 Nature of Transaction: Off-market acceptance of awards in terms of the Famous Brands Limited 2023 Share Plan Class of securities: Famous Brands ordinary shares Vesting date: 1 June 2028, subject to certain performance criteria being met Number of securities: 48,875 Price: R57.69 Value of Transaction: R2,819,599 Nature of Interest: Direct beneficial Clearance to deal: Yes Company Secretary: CD Appollis Company: Famous Brands Date of acceptance of award: 1 August 2025 Nature of Transaction: Off-market acceptance of awards in terms of the Famous Brands Limited 2023 Share Plan Class of securities: Famous Brands ordinary shares Vesting date: 1 June 2028, subject to certain performance criteria being met Number of securities: 35,225 Price: R57.69 Value of Transaction: R2,032,130 Nature of Interest: Direct beneficial Clearance to deal: Yes Midrand 4 August 2025 Sponsor The Standard Bank of South Africa Limited Date: 04-08-2025 05:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.