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BAT Announces Management Board Changes
British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
British American Tobacco p.l.c. (the "Company")
British American Tobacco p.l.c.
14 July 2025
BAT Announces Management Board Changes
Michael Dijanosic, Regional Director, Asia Pacific, Middle East and Africa (APMEA) will step
down from his role and the Management Board on 31 December 2025 to dedicate more
time to family and friends.
Pascale Meulemeester will join BAT with effect from 1 September 2025 initially as Regional
Director Designate, APMEA, and from 1 January 2026, as Regional Director, APMEA and a
member of the Management Board.
Pascale is currently President of Western Europe at Barry Callebaut Group, a global
chocolate and cocoa organisation, where she is a member of the Executive Leadership
Team, responsible for leading Barry Callebaut Group's largest business segment and
driving strategic initiatives across the region. Pascale held several other senior roles at Barry
Callebaut Group, leading growth accelerations, transformation and business turnarounds
in different geographies including in the Asia-Pacific region. Prior to joining Barry Callebaut
Group, Pascale spent seven years with Mars Inc. and worked at Sara Lee earlier in her career.
Tadeu Marroco, Chief Executive, commented:
"I would like to thank Michael for his significant contribution to the APMEA Region through
the end of this year, as well as for his many valuable contributions to the Group throughout
his career at BAT. We wish him and his family all the very best for the future.
I am delighted to welcome Pascale to BAT. With a track record of leading change and
driving performance, Pascale's appointment is another step towards building a truly
inclusive culture, blending talent from both outside and inside the Company. We expect
that Pascale's experiences and insights from other leading consumer goods companies will
bring a valuable external perspective to the APMEA Region and she will have a key role to
play in the delivery of the Group's strategic transformation.
I look forward to working with Pascale to continue to build A Better TomorrowTM."
ENDS
Enquiries
Media Centre
press_office@bat.com | @BATplc
Investor Relations
Victoria Buxton: | IR_team@bat.com
About BAT
BAT is a leading global multi-category consumer goods business. Underpinned by world-
leading science and R&D, our purpose is to create A Better Tomorrow™ by Building a
Smokeless World where, ultimately, cigarettes have become a thing of the past. BAT's
purpose is backed by Omni™, an evidence-based manifesto for change which captures
its commitment and progress.
BAT employs more than 48,000 people and, in 2024, generated revenue of £25.9bn, with
an adjusted profit from operations of £11.9bn.
BAT's aim is to have 50 million adult consumers of its Smokeless products by 2030 and
generate 50% of its revenue from Smokeless products by 2035. BAT's portfolio is made up
of a growing range of nicotine and smokeless tobacco products which include its Vapour
brand Vuse; Heated Product brand glo; and Velo, its Modern Oral (nicotine pouch) brand.
After only a decade of investment in these products, the Group has delivered New
Category revenue of £3.4bn in 2024, with strong progress in profitability on a category
contribution level. BAT's portfolio reflects our commitment to meeting the evolving and
varied preferences of today's adult consumers.
BAT is also reducing the use of natural resources, improving livelihoods, and delivering on
its climate goals to be Net Zero across its value chain by 2050. BAT received a Triple A
rating from CDP in 2024 for its disclosures on Climate Change, Water Security, and
Forests, showcasing its commitment to environmental transparency and action.
Forward-looking statements
This release contains certain forward-looking statements, including "forward-looking" statements
made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These
statements are often, but not always, made through the use of words or phrases such as "believe,"
"anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect,"
"estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These
include statements regarding our customer target ambition, Smokeless revenue targets and our
sustainability targets.
All such forward-looking statements involve estimates and assumptions that are subject to risks,
uncertainties and other factors. It is believed that the expectations reflected in this release are
reasonable but they may be affected by a wide range of variables that could cause actual results
to differ materially from those currently anticipated. A review of the reasons why actual results and
developments may differ materially from the expectations disclosed or implied within forward-
looking statements can be found by referring to the information contained under the headings
"Cautionary Statement", "Group Principal Risks" and "Group Risk Factors" in the 2024 Annual
Report and Form 20-F of British American Tobacco p.l.c. (BAT).
Additional information concerning these and other factors can be found in BAT's filings with the
U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and
Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website,
http://www.sec.gov and BAT's Annual Reports, which may be obtained free of charge from the BAT
website www.bat.com.
Past performance is no guide to future performance and persons needing advice should consult
an independent financial adviser. The forward-looking statements reflect knowledge and
information available at the date of preparation of this release and BAT undertakes no obligation
to update or revise these forward-looking statements, whether as a result of new information,
future events or otherwise. Readers are cautioned not to place undue reliance on such forward-
looking statements.
14 July 2025
Sponsor: Merrill Lynch South Africa (Pty) Ltd t/a BofA Securities
Date: 14-07-2025 08:00:00
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