Acquisition of 100% interest in First Impression Labels Proprietary Limited
Tiso Blackstar Group SE
(Incorporated in England and Wales)
(Company number SE 110)
(registered as an external company with limited liability in the Republic of South Africa under registration
JSE share code: TBG
(“Tiso Blackstar” or the “Company” or the “Group”)
Acquisition of 100% interest in first impression labels proprietary limited
Tiso Blackstar shareholders are advised that, on Tuesday, 13 November 2018, Hirt & Carter Group Proprietary
Limited (“Hirt & Carter”), a wholly owned subsidiary of the Company, entered into a share sale and purchase
agreement with the Cumming Family Trust (the “Seller”), (“Agreement”), in terms of which Hirt & Carter has
agreed to acquire the entire issued share capital of First Impression Labels Proprietary Limited (“First
Impression Labels”) from the Seller, for a purchase consideration of R190 million (“Purchase
Consideration”) (the “Transaction”).
Background and rationale for the Transaction
The Hirt and Carter Group, consisting of Hirt & Carter, Uniprint Labels and Forms, Triumph and many other
integrated brands, delivers unique design, marketing, technology, data insights and execution services to the
Retail and FMCG market.
Hirt and Carter aims to be the partner of choice for blue-chip marketers and advertisers looking to sell
products and promote their brands in the sub-Saharan African market.
Labels and Packaging are the last vestige of consumer interaction for both Retailers and Brands, and Hirt and
Carter, through its existing Labels division, is looking to enhance the product and service offering to the Group’s
client base. It is part of the Group’s strategy to invest in growth segments of the Brand and Marketing solutions
First Impression Labels is a Durban based business which prints flexo and digital labels, shrink sleeves, wrap
around labels and coupons for blue chip customers. The net asset value and profit attributable to the net
assets of First Impression Labels for the year ended 28 February 2018, as per its audited annual financial
statements, is R 41 101 709, and R 10 924 133, respectively. The acquisition of First Impression Labels, and
subsequent merger with Uniprint Labels, will create a world-class labels business with a unique and innovative
The acquisition will add scale to the existing business, further diversify the technology offering and capabilities
for clients, and enhance the earnings base for the Group. In addition, the merged business will operate out of
the new integrated facility in Cornubia, Durban, and will leverage off the efficiencies and cost savings this
facility has created.
First Impression Labels has a strong leadership team and will assume management of the combined business,
which will operate under the First Impression Labels brand. There is very little customer overlap in the merged
entity. The new leadership team has a proven track record in building strong customer relationships, has built
a diverse client base, and will complement the existing Labels business. The labels market is fragmented and
requires consolidation to benefit from scale and ultimately synergies from lower input costs.
Tiso Blackstar will ensure that the provisions of First Impression Labels’ memorandum of incorporation do not
frustrate or relieve the Company in any way from compliance with its obligations in terms of the JSE Limited
Listings Requirements (“Listings Requirements”).
Salient terms of the Transaction
Hirt & Carter will acquire a 100% shareholding in First Impression Labels for the Purchase Consideration which
is payable in two separate tranches as follows:
- an initial payment of R95 million, payable on the later of 1 March 2019, or any such later date as the
parties agree in writing, (“Effective Date”) or the last day of the calendar month in which the last of the
conditions precedent has been fulfilled or waived such that the Agreement becomes of full force and
- an additional second payment equal to the base amount (i.e. not greater than R95 million) plus interest,
payable on the first anniversary of the Effective Date.
The Effective Date for the Transaction is provisionally planned for 1 March 2019 subject to fulfillment of the
The implementation of the Transaction is subject to the fulfillment or waiver, to the extent permitted in terms
of the Agreement, of the following conditions precedent, inter alia:
- Hirt & Carter, after having completed legal and financial due diligence investigations in respect of First
Impression Labels, delivering to the Seller written confirmation that it wishes to proceed with the
- First Impression Labels terminating its leases in respect of the premises it conducts its business
- the receipt of consents from First Impression Labels’ key customers as listed in the Agreement;
- the discharge and settlement of loans owed by First Impression Labels to certain creditors;
- Hirt & Carter providing the Seller with a valid and binding guarantee from the Company;
- the Seller having not given written notice to Hirt & Carter that it no longer wishes to proceed with the
Transaction, by reason of the anticipated First Impression Labels earnings before interest, tax,
depreciation and amortisation for the 2019 financial year being such that the Purchase Price, when
calculated in accordance with the Agreement, will be less than a pre-determined amount; and
- the receipt of written unconditional approval of the Transaction from the Competition Authorities, or if such
approval is granted on a conditional basis, each of Hirt & Carter and First Impression Labels confirming in
writing to the other that such condition is acceptable to it.
The Transaction will be implemented and become effective once all of the conditions precedent have been
For the avoidance of doubt, the Seller is independent of and is not a related party of the Company, as
contemplated in the Listings Requirements. The Transaction is classified as a category 2 transaction in terms
of paragraphs 15.8 and 9.5(a) of the Listings Requirements.
16 November 2018
For further information, please contact:
Tiso Blackstar Group SE Leanna Isaac +44(0) 20 78876017
JSE Sponsor: One Capital Taryn Carter +27(0) 11 550 5000
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