BLU LABEL UNLIMITED GROUP LIMITED - Dealings in Securities Vesting of Conditional Shares

Dealings in Securities – Vesting of Conditional Shares

Blu Label Unlimited Group Limited
(Previously Blue Label Telecoms Limited)
(Incorporated in the Republic of South Africa)
(Registration number 2006/022679/06)
Share code: BLU ISIN: ZAE000109088
(“Blu Label” or “the company”)

DEALINGS IN SECURITIES – VESTING OF CONDITIONAL SHARES

In compliance with paragraphs 6.77 – 6.85 of the JSE Limited Listings Requirements, the
following information in terms of the Blu Label Conditional Share Plan is disclosed:

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr MS Levy
Date of vesting:           22 September 2026
Number of shares:          1 271 901
Deemed market value*:      R8.16
Total value:               R10 378 712.16
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr BM Levy
Date of vesting:           22 September 2026
Number of shares:          1 271 901
Deemed market value*:      R8.16
Total value:               R10 378 712.16
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr DA Suntup
Date of vesting:           22 September 2026
Number of shares:          673 648
Deemed market value*:      R8.16
Total value:               R5 496 967.68
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Company Proprietary Limited
Company Secretary:         Ms J van Eden
Date of vesting:           22 September 2026
Number of shares:          124 668
Deemed market value*:      R8.16
Total value:               R1 017 290.88
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Distribution Proprietary Limited, a major subsidiary of Blu
                           Label
Director:                  Mr D Rama
Date of vesting:           22 September 2026
Number of shares:          154 220
Deemed market value*:      R8.16
Total value:               R1 258 435.20
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Distribution Proprietary Limited, a major subsidiary of Blu
                           Label
Director:                  Ms D Simba
Date of vesting:           22 September 2026
Number of shares:          135 611
Deemed market value*:      R8.16
Total value:               R1 106 585.76
Nature of transaction:     Off-market vesting of 2023 Conditional Share Award at nil cost
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial
Clearance given:           Yes, in accordance with the terms and conditions of the awards

*Deemed market value is based on the closing share price on 21 September 2026.

Sandton
22 September 2026

Sponsor:
Investec Bank Limited
Date: 22/09/2026 02:40:00
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