Notification and public disclosure of transactions by persons discharging managerial responsibilities British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") British American Tobacco p.l.c. (the “Company”) Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them The following Non-Executive Directors of the Company received British American Tobacco p.l.c. American Depositary Shares as set out below in consideration for their holdings in Reynolds American Inc. (“RAI”) common stock following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Luc Jobin 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of American Depositary Share (“ADS”) instrument Identification code US1104481072 b) Nature of the transaction ADSs received in consideration for holding in Reynolds American Inc. (“RAI”) common stock following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. c) Price(s) and volume(s) Price(s) Volume(s) $69.25 45,236 d) Aggregated information - Aggregated volume 45,236 - Price $69.25 e) Date of the transaction 2017-07-25 f) Place of the transaction NYSE (XNYS) 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Holly Keller Koeppel 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of American Depositary Share (“ADS”) instrument Identification code US1104481072 b) Nature of the transaction ADSs received in consideration for holding in Reynolds American Inc. (“RAI”) common stock following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. c) Price(s) and volume(s) Price(s) Volume(s) $69.25 8,416 d) Aggregated information - Aggregated volume 8,416 - Price $69.25 e) Date of the transaction 2017-07-25 f) Place of the transaction NYSE (XNYS) 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Lionel L. Nowell, III 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of American Depositary Share (“ADS”) instrument Identification code US1104481072 b) Nature of the transaction ADSs received in consideration for holding in Reynolds American Inc. (“RAI”) common stock following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. c) Price(s) and volume(s) Price(s) Volume(s) $69.25 17,436 d) Aggregated information - Aggregated volume 17,436 - Price $69.25 e) Date of the transaction 2017-07-25 f) Place of the transaction NYSE (XNYS) 28 July 2017 Sponsor: UBS South Africa (Pty) Ltd Date: 28/07/2017 09:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.