Appointment Of Chief Financial Officer Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) APPOINTMENT OF CHIEF FINANCIAL OFFICER (“CFO”) In accordance with paragraph 3.59(a) of the Listings Requirements of the JSE Limited, shareholders are hereby advised that, having followed a robust recruitment process in evaluating external and internal candidates, the Chairman, the Human Capital Committee and the Board are pleased to announce the appointment of Felix Lombard as the new CFO of Pioneer Foods. This process was unfortunately delayed by recent corporate activity. Felix is a qualified Chartered Accountant and holds a M.Com in Tax from the University of Stellenbosch. He is currently the Business Executive for the Groceries Division at Pioneer Foods and has been with the Group for 22 years. Felix has significant FMCG experience and the required financial acumen for the CFO role. In addition to the finance responsibilities of the Group, the CFO will be accountable for the IT and M&A functions of the Group. Recruitment for a suitably qualified Business Executive for Groceries will commence with immediate effect. Felix will assume the role of CFO from 1 July 2017. The Board wishes Felix great success in his new role. Tyger Valley 18 May 2017 Sponsor PSG Capital Proprietary Limited Date: 18/05/2017 08:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.