Acceptances of long term incentives by directors Mr Price Group Limited Registration number 1933/004418/06 Incorporated in the Republic of South Africa ISIN: ZAE000200457 JSE share code: MRP (“the Company” or “the Group”) ACCEPTANCES OF LONG TERM INCENTIVES BY DIRECTORS In compliance with the JSE Limited Listings Requirements, shareholders are advised of the following off-market acceptances of options and shares in respect of ordinary shares on 1 December 2016 by Directors of Mr Price Group Limited. The routine long term incentive schemes (LTI’s) were designed to be rolling in nature, such that shares vesting on an annual basis would be replaced by additional awards. This transaction represents the ‘top up award’ for those LTI’s vesting in November 2016. Mr Price Executive Director Share Scheme Number of options Option strike Name granted price Total value of transaction Stuart Bird 388 845 R138.00 R53 660 610 Mark Blair 224 539 R138.00 R30 986 382 Steve Ellis 23 782 R138.00 R3 281 916 Mr Price Executive Forfeitable Share Plan Total EFSP Share price on Total value of Name Vanilla award Performance award granted date of offer transaction Stuart Bird 15 917 15 917 31 834 R138.00 R4 393 092 Mark Blair 9 191 9 191 18 382 R138.00 R2 536 716 Steve Ellis 2 190 2 190 4 380 R138.00 R604 440 The “vanilla” shares vest in 5 years, at a strike price of Rnil, subject to certain employment criteria. The “performance” shares vest in 5 years, at a strike price of Rnil, subject to the attainment of headline earnings per share targets linked to the Group’s strategic plan. The shares awarded have been purchased on behalf of the participants, who receive voting rights and dividends during the vesting period. The nature of interest for all the persons concerned is direct beneficial and the grant and acceptances were authorised by the Remuneration and Nominations Committee and clearance obtained from the Chairman. Durban 6 December 2016 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 06/12/2016 07:05:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.