Exercise of options and subsequent sale of shares by director Mr Price Group Limited (Registration number 1933/004418/06) Incorporated in the Republic of South Africa ISIN: ZAE000200457 JSE share code: MRP Exercise of options and subsequent sale of shares by director In compliance with the JSE Limited Listings Requirements, the following information is disclosed: Director: Stuart Ian Bird Company: Mr Price Group Limited Date of transaction: (1) 4 July 2016 (2) 5 July 2016 (3) 5 July 2016 (4) 6 July 2016 Nature of transactions: Exercise of vested options in terms of the rules of the share option scheme Class of securities: Options in respect of ordinary shares Number of options exercised: (1) 44 321 (2) 45 679 (3) 93 519 (4) 481 Option strike price: (1) R62.77 (2) R62.77 (3) R26.50 (4) R26.50 Total value of transaction: (1) R2 782 029.17 (2) R2 867 270.83 (3) R2 478 253.50 (4) R 12 746.50 Nature of transactions: On market sale of shares as a result of the exercise of vested options Class of securities Ordinary shares Date of transaction: (1) 4 July 2016 (2) 5 July 2016 (3) 5 July 2016 (4) 6 July 2016 Number of shares sold: (1) 44 321 (2) 45 679 (3) 93 519 (4) 481 Highest traded price: (1) R213.81 (2) R207.39 (3) R207.39 (4) R205.74 Lowest traded price: (1) R206.36 (2) R200.78 (3) R200.78 (4) R195.21 Selling price (VWAP) of transaction: (1) R208.5767 (2) R202.1318 (3) R202.1318 (4) R198.50 Total value of transactions: (1) R 9 244 327.92 (2) R 9 233 178.49 (3) R18 903 163.80 (4) R 95 478.50 Nature of Interest Direct beneficial Clearance obtained: Yes Durban 7 July 2016 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 07/07/2016 03:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.