Appointment Of New Chief Financial Officer ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) APPOINTMENT OF NEW CHIEF FINANCIAL OFFICER Shareholders are advised that, following the resignation of Irwin Lipworth, effective 29 April 2016 (as announced on SENS on 6 April 2016), Adrian Bock has been appointed as chief financial officer with effect from 16 May 2016. Adrian Bock has been appointed as chief financial officer and it is intended that Adrian will be appointed as the financial director of the company within 6 months. Adrian is a qualified Chartered Accountant, specialising in turn-around strategies, with a wealth of experience in corporate finance, mergers and acquisitions, change management, financial department set-up and re-engineering. Adrian completed his articles at PKF in Johannesburg in 1997. He has been the chief financial officer of an Aim listed company (Beacon Hill Resources Plc) and the group finance finance director of a JSE listed company (Trusco Group Holdings Ltd). Adrian also worked in the United Kingdom for 4 years, including as a product operations and risk controller for Deutsche Bank UK for 3 years. Upon his return to South Africa in 2001, Adrian served as one of the founding partners of an audit firm rendering a full range of financial services, before founding ALB Capital, a niche corporate finance house. 17 May 2016 Sponsor Java Capital Date: 17/05/2016 03:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.