Notification of transactions British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The Company was notified on 22 March 2016 that the awards of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) granted to the following Executive Director and person discharging managerial responsibilities under the Long-Term Incentive Plan (“LTIP”) on 22 March 2013 had vested and been released on 22 March 2016, as follows: Participant Total No. of Shares vested No. of Price at Net No. No. of Shares and released Shares which of Shares Lapsed from Award sold Shares sold Shares Under (pence) acquired Award N Durante 119,828 109,403 10,425 10,425 3,973.50 0 A Gray 26,818 24,485 2,333 2,333 3,958.0381 0 2. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following Executive Director and persons discharging managerial responsibility were as follows: Participant Total Beneficial and Family Interests following this Notification N Durante 263,058 (including 72,363 Deferred Shares) A Gray 60,423 (including 23,754 Deferred Shares) 23 March 2016 Sponsor: UBS South Africa (Pty) Ltd Date: 23/03/2016 05:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.