Voluntary Trading Update And Earnings Guidance For The Year Ended 30 September 2015 Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or” the Group”) VOLUNTARY TRADING UPDATE AND EARNINGS GUIDANCE FOR THE YEAR ENDED 30 SEPTEMBER 2015 The following update is based on the latest available trading information for the year ended 30 September 2015. Pioneer Foods increased group turnover by 6% (7% excluding Pepsi and Biscuits) notwithstanding, fourth quarter market contraction, maize deflation and increased competition. The core categories recorded a solid volume and turnover performance resulting in market share gains. Groceries (excluding Pepsi and Biscuits) recorded a strong performance driven by wheat biscuits, cornflakes and long life fruit juice. The International Division recovered well in the second half in both revenue and profitability, bolstered by fruit exports. Essential Foods and in particular Bakeries, sustained momentum with a consequent step change in profitability and margins relative to the prior year. The top line performance for the Group translated into significant operating leverage. Operating profit before items of a capital nature on an adjusted basis (note 1) is expected to increase between 26.3% and 29.9%, year-on-year. Severe cost-push was off-set by a sustained focus on costs and extracting efficiencies across the value chain. The overall Group margin consequently expanded relative to the prior year. Pioneer Foods hereby advises that for the year ended 30 September 2015, a reasonable degree of certainty exists that: - Headline earnings per share from continuing operations on an adjusted basis (Note 1) is expected to be between 821.1 cents and 844.4 cents, or between 28.8% and 32.5% higher than the 637.4 cents reported for the comparative period; and - Earnings per share from continuing operations on an adjusted basis (Notes 1 and 2) is expected to be between 820.4 cents and 843.7 cents, or between 32.6% and 36.4% higher than the 618.8 cents reported for the comparative period. Notes: 1. Adjusted for the IFRS 2 share-based payment charge relating to the Phase 1 (2006) B-BBEE transaction 2. Adjusted for the impairment loss recognised on Quantum Foods shares acquired by the consolidated B-BBEE SPV participants (Phase 2 (2012) B-BBEE transaction) with the 6 October 2014 unbundling of Quantum Foods The following disclosure is made in accordance with Section 3.4 (b) of the Listings Requirements of the JSE Limited for the year ended 30 September 2015: - Headline earnings are expected to increase by between 14.5% and 18.5% compared to the comparative period; - Headline earnings per share is expected to be between 654.8 cents and 678.1 cents, or between 13.8% and 17.8% higher than the 575.6 cents reported for the comparative period; - Attributable earnings are expected to increase by between 14.5% and 18.9% compared to the comparative period; and - Attributable earnings per share is expected to be between 598.9 cents and 622.1 cents, or between 13.8% and 18.2% higher than the 526.5 cents reported for the comparative period. It is expected that Pioneer Foods will release its results for the year ended 30 September 2015 on or about 24 November 2015. The information above has not been reviewed and reported on by the Group’s auditors. Tyger Valley 29 October 2015 Sponsor PSG Capital Date: 29/10/2015 02:13:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.