Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The independent Trustee of the British American Tobacco Group Employee Trust notified the Company on 17 March 2015 that it had on 13 March 2015 released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to the following person discharging managerial responsibility: Participant Share Scheme Shares No. of Price at Net No. of released Shares sold which Shares Shares Long-Term from LTIP sold acquired Incentive Plan Awards (pence) (“LTIP”) 2010 LTIP 6,408 0 N/A 6,408 N Sethi 2011 LTIP 3,738 0 N/A 3,738 2. Following the above transaction, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following person discharging managerial responsibility was as follows: Participant Total Beneficial and Family Interests following this Notification N Sethi 49,031* Shares (including 16,334 Deferred Shares) * This balance has been adjusted following a reconciliation of Shares held by Mr Sethi in the Company’s Vested Share Account and the inclusion of 783 Shares held in the name of Mrs Sethi (a connected person) not previously identified. 18 March 2015 Sponsor: UBS South Africa (Pty) Ltd Date: 18/03/2015 04:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.