Dealings in securities by directors, associates of directors and the company secretary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE share code: ELI ISIN: ZAE000103081 (“Ellies” or the “company”) CORRECTION TO DEALINGS IN SECURITIES BY DIRECTORS, ASSOCIATES OF DIRECTORS AND THE COMPANY SECRETARY OF THE COMPANY Shareholders are referred to the announcement dated 11 December 2014 in which the company announced that, inter alia, it was undertaking a rights offer to Ellies shareholders for a maximum of 104 551 107 new Ellies shares at an issue price of 110 cents each (the “rights offer”) and the subsequent announcements dated 18 December 2013, 29 December 2014 and 19 January 2015 relating thereto. Shareholders are advised that pursuant to the rights offer, which closed on 16 January 2015, the following directors, associates of directors and the company secretary of the company have followed their rights (and in the case of Elliot Salkow and Ryan Otto received excess allocations), as a result of which they have purchased the number of shares indicated against their names below: Name of director: Elliot Salkow Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 22 901 020 Price per security: R1.10 Total value of transaction: R25 191 122.00 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of associate: Camilla Salkow Name of director: Elliot Salkow Relationship to director: Wife Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 215 651 Price per security: R1.10 Total value of transaction: R237 216.10 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Name of director: Ryan Otto Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 11 181 309 Price per security: R1.10 Total value of transaction: R12 299 439.90 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Wayne Samson Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 883 200 Price per security: R1.10 Total value of transaction: R971 520.00 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 2 Name of director: Irwin Lipworth Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 169 875 Price per security: R1.10 Total value of transaction: R186 862.50 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of company secretary: Neville Toerien Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 3 000 Price per security: R1.10 Total value of transaction: R3 300.00 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Raymond Berkman Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 1 410 522 Price per security: R1.10 Total value of transaction: R1 551 574.20 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of associate: The Raymond Berkman Trust Name of director and relationship to director: Raymond Berkman, who is a trustee of The Raymond Berkman Trust Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 2 009 508 Price per security: R1.10 Total value of transaction: R2 210 458.80 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Indirect beneficial Name of associate: Savilas Properties (Pty) Ltd Name of director and relationship to director: Raymond Berkman, who is a director of Savilas Properties (Pty) Ltd which is owned by The Raymond Berkman Trust of which Raymond Berkman is a trustee Transaction date: 19 January 2015 Class of securities: Ordinary shares Number of securities: 300 000 Price per security: R1.10 Total value of transaction: R330 000.00 Nature of transaction: Off-market purchase in terms of the rights offer Nature and extent of director’s interest: Indirect beneficial Further to the information disclosed and set out in the rights offer circular dated 24 December 2014, shareholders are advised that: - Raymond Berkman followed his rights, indirectly, in terms of the rights offer in respect of an additional 3 700 100 Ellies shares, acquiring an indirect beneficial interest in an additional 1 110 030 Ellies shares pursuant to the rights offer (all of which is disclosed hereinbefore); and - Malcolm Goodford did not follow his rights in terms of the rights offer as a result of his accidental omission to timeously notify his brokers of his intention to follow his rights. 22 January 2015 Sponsor Java Capital Date: 22/01/2015 08:41:00 Produced by the JSE SENS Department. 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