Notification of transactions by directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS BY DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notifications made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. 1. The Company was notified on 8 January 2015 by the trustee of the British American Tobacco Employee Share Ownership Plan that on 7 January 2015 the following executive director and other persons discharging managerial responsibilities (together the “Participants”) had purchased ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) by way of the Partnership Share Scheme at a price of 3,420 pence per Share. The number of Shares purchased by each Participant are as follows: Participant British American Tobacco Shares Purchased N Durante 4 G Giordano 3 N R Withington 4 2. The Company was notified on 8 January 2015 that on the same day, Mr N R Withington, a person discharging managerial responsibility, acquired 1,000 Shares following the exercise of options held under the British American Tobacco Sharesave Scheme (the “Scheme”) at an option price of 1,555 pence per Share. Mr Withington subsequently sold 1,000 Shares at a price of 3,483.575 pence per Share. 3. Following the above transactions, the total beneficial and family interests in British American Tobacco p.l.c. 25p ordinary shares of the following executive director and persons discharging managerial responsibilities were as follows: Participant Total Beneficial and Family Interests following this Notification N Durante 256,973 (including 84,116 Deferred Shares) G Giordano 26,756 (including 21,392 Deferred Shares) N R Withington 147,500 (including 26,172 Deferred Shares) 9 January 2015 Sponsor: UBS South Africa (Pty) Ltd Date: 09/01/2015 09:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.