Earnings Guidance For The Year Ended 30 September 2014 Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) EARNINGS GUIDANCE FOR THE YEAR ENDED 30 SEPTEMBER 2014 Shareholders are hereby advised that revenue growth from continuing operations has been sustained at similar levels as reported at the six months ended 31 March 2014. This was confirmed in a trading statement published on 4 September 2014. Earnings growth benefited from value enhancement initiatives implemented and the continued focus on cost reduction and efficiencies. The strong performance from exports and joint ventures further contributed to the increase in profitability. A reasonable degree of certainty exists that for the year ended 30 September 2014 the results will be as follows: • Earnings per share (“EPS”) of between 514 cents per share and 536 cents per share (2013: 275 cents per share), being an increase of between 87% and 95%; • Headline earnings per share (“HEPS”) of between 562 cents per share and 585 cents per share (2013: 390 cents per share), being an increase of between 44% and 50%; and • Adjusted HEPS from continuing operations of between 625 cents per share and 648 cents per share (2013: 453 cents per share), being an increase of between 38% and 43%. Adjustments were made for the impact of the Phase I (2006) B-BBEE transaction and Quantum Foods Holdings Limited (“Quantum Foods”) being accounted for as a discontinued operation. The comparative numbers for 30 September 2013 were also adjusted for the impact of once-off re-organisation costs and for the recognition of a deferred income tax asset. Adjusted HEPS from continuing operations is disclosed to provide shareholders with a consistent perspective of the operational performance. The cash-settled Phase 1 (2006) B-BEE transaction is accounted for in terms of IFRS 2 and impacted by the relative movement in the Group’s share price and the number of scheme participants (“Phase 1 BEE”). A Phase 1 BEE charge of R187 million (2013: R146 million) is accounted for in the financial results due to the share price of Pioneer Foods increasing by 35% from R87.50 to R118.00 during the reporting period, compounded by the impact of Quantum Foods participants exiting the scheme after year-end. In terms of IFRS 5, Quantum Foods is accounted for as “an asset held for sale” and a “discontinued operation” by Pioneer Foods. Accordingly, the net assets of Quantum Foods have been valued at the lower of the carrying amount or the fair value less costs to sell as at the reporting date. An independent valuation of Quantum Foods resulted in a further impairment of R57 million to the consolidated net asset value, indicative of the continuing challenges in the broiler industry. For the avoidance of doubt, the aforementioned impairment was already accounted for in the interim results for the 6 months ended 31 March 2014. The aforementioned adjustments do not have any cash flow implications for Pioneer Foods. The financial results for the twelve months ending 30 September 2014 is expected to be announced on 24 November 2014. The information provided in this earnings guidance has not been reviewed or reported on by the Group’s independent external auditors. Bellville 6 November 2014 Sponsor PSG Capital Date: 06/11/2014 03:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.