Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The Company was notified on 6 October 2014 of the following changes in the interests in ordinary shares of British American Tobacco p.l.c. in respect of the undermentioned executive director and person discharging managerial responsibility (together the “Participants”) arising from the purchase of ordinary shares at a price of 3,483.242 pence per ordinary share on 30 September 2014 through the Company’s Dividend Reinvestment Plan (the “DRIP”): Number of Ordinary Total Beneficial and Family interests following this Participant Shares Acquired per Notification Interim Dividend N Durante 22 256,667 (including 84,116 Deferred Shares) J Vandermeulen 89 9,255 (including 9,104 Deferred Shares*) * Of the 9,104 Deferred Shares referred to under Total Beneficial Interests for Mr Vandermeulen, a total of 6,566 Deferred Shares will be cash settled by the Company. 7 October 2014 Sponsor: UBS South Africa (Pty) Ltd Date: 07/10/2014 05:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.