Dealing in Clientele Limited Shares CLIENTELE LIMITED Incorporated in the Republic of South Africa) Registration Number: 2007/023806/06) Share code: CLI ISIN: ZAE000117438 (“Clientele”) DEALING IN CLIENTELE LIMITED SHARES ANNOUNCEMENT IN TERMS OF SECTION 3.63 OF THE JSE LISTINGS REQUIREMENTS 1. Name of Director: I B Hume Company: Clientele Limited Status: Executive Director Class of share: Ordinary Date of transaction: 29 September 2014 Number of ordinary shares: 741 406 Price (cents per share): 1900.00 Total rand value: R 14 086 714.00 Nature of transactions: Sale Nature and extent of interest Indirect beneficial. Sale of shares in transaction in River Lily Investments (Pty) Ltd (“River Lily”) 2. Name of Director: B Frodsham Company: Clientele Limited Status: Executive Director Class of share: Ordinary Date of transaction: 29 September 2014 Number of ordinary shares: 517 969 Price (cents per share): 1900.00 Total rand value: R 9 841 411 Nature of transactions: Sale Nature and extent of interest Indirect beneficial. Sale of shares in transaction: in River Lily 3. Name of Director: BW Reekie Company: Clientele Limited Status: Executive Director Class of share: Ordinary Date of transaction: 29 September 2014 Number of ordinary shares: 1 078 594 Price (cents per share): 1900.00 Total rand value: R 20 493 286 Nature of transactions: Sale Nature and extent of interest Indirect beneficial. Sale of shares in transaction in River Lily The background to the above sales is that the majority shareholder of River Lily (the principal asset of which is Clientele shares), is presently an accumulator of River Lily shares. Accordingly it offered to acquire River Lily shares from the three directors at an attractive price. In considering the offer for their River Lily shares, the three directors involved have had due consideration to the high concentration of their total assets in Clientele shares (held indirectly through River Lily), and the concomitant risk associated with the leveraged nature of such holdings having due regard to their expectation of a future rising interest rate cycle. Following the sales, the three directors will each still continue to hold more than 50% of their former holding of River Lily shares (and accordingly indirectly Clientele shares), now on a non-leveraged basis. Clearance to deal for the transactions was obtained from the chairman of the board of directors in accordance with Rule 3.66 of the JSE Listings Requirements. All the trades were done off market. 30 September 2014 Sponsor PricewaterhouseCoopers Corporate Finance (Pty) Ltd Registration number 1970/003711/07) Date: 30/09/2014 02:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.