Director’s dealing in securities Woolworths Holdings Limited (Incorporated in the Republic of South Africa) (Registration number 1929/001986/06) Share code: WHL ISIN: ZAE000063863 ("WHL") DIRECTOR’S DEALING IN SECURITIES In compliance with the Listings Requirements of the JSE Limited, the following information is disclosed in respect of directors and an associate of a director who have entered into an off- market hedging transaction over a portion of their holdings in WHL shares. The transactions have been entered into in order to manage the risk on debt that has been raised in order for these parties to acquire WHL shares during the Rights Offer (announced on 9 September 2014). It was felt prudent to place a zero-cost collar around the leveraged shares so that these holdings of WHL shares could be retained without undue risk. Director : Samuel Ngumeni Date of transaction : 23 September 2014 Nature of transaction : Off-market zero-cost collar options Class of shares : Options over WHL ordinary shares Nature of interest : Direct beneficial Number of options : 225 988 Reference price : R72.00 Put strike price : R64.80 Call strike price : R81.29 Expiry date : 24 April 2015 Clearance obtained : Yes Director : Zyda Rylands Date of transaction : 23 September 2014 Nature of transaction : Off-market zero-cost collar options Class of shares : Options over WHL ordinary shares Nature of interest : Direct beneficial Number of options : 496 085 Reference price : R72.00 Put strike price : R64.80 Call strike price : R81.29 Expiry date : 24 April 2015 Clearance obtained : Yes Associate of Director : The Zyda Rylands Family Trust Director : Zyda Rylands Date of transaction : 23 September 2014 Nature of transaction : Off-market zero-cost collar options Class of shares : Options over WHL ordinary shares Nature of interest : Indirect beneficial Number of options : 35 253 Reference price : R72.00 Put strike price : R64.80 Call strike price : R81.29 Expiry date : 24 April 2015 Clearance obtained : Yes Cape Town 25 September 2014 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 25/09/2014 05:10:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.