PIONEER FOOD GROUP LIMITED - Exercise Of Phantom Share Rights By A Director

Exercise Of Phantom Share Rights By A Director

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

EXERCISE OF PHANTOM SHARE RIGHTS BY A DIRECTOR

In compliance with rules 3.63 to 3.74 of the JSE Limited Listings
Requirements, the following information is disclosed:

 NAME OF DIRECTOR                    LR Cronje
 COMPANY OF WHICH I AM A DIRECTOR    Pioneer Food Group Limited
 STATUS:EXECUTIVE/NON-EXECUTIVE      Executive
 TYPE OF SECURITIES                  Shares
 CLASS OF SECURITIES                 Ordinary
 DATE OF TRANSACTION                 17 July 2014
 CENTS PER SHARE                     11 523
 NUMBER OF SECURITIES TRANSACTED     25 785
 TOTAL RAND VALUE OF SECURITIES      R2 971 205.55
 NATURE OF TRANSACTION               Taken delivery of phantom share
                                     rights granted and accepted in
                                     2009 at a strike price of
                                     R24.20 (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
18 July 2014

Sponsor
PSG Capital

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