Voluntary update on Quantum Foods (formerly Agri Business) Pioneer Food Group Limited Incorporated in the Republic of South Africa Registration number: 1996/017676/06 Share code: PFG ISIN code: ZAE000118279 (“Pioneer Foods” or “the Company” or “the Group”) VOLUNTARY UPDATE ON QUANTUM FOODS (FORMERLY AGRI BUSINESS) Shareholders are hereby advised of the intent of the board of directors of the Company (“the Board”), to restructure the Company’s interest in Quantum Foods, currently a division of Pioneer Foods (“Quantum Foods”) (“the Quantum Foods Restructuring”). Quantum Foods consists of three integrated business units that produce eggs, chicken products, animal feed and commercial laying hens. It is Pioneer Foods’ intention to unbundle its interests in Quantum Foods to its shareholders and subsequently list Quantum Foods as a separate entity on the JSE subject to market conditions and regulatory requirements, or any other acceptable corporate action, within approximately 12 months. Accordingly, Quantum Foods will be treated as an “asset held for sale” at the Company’s financial year-end, being 30 September 2013. Shareholders will be kept informed of developments pertaining to the Quantum Foods Restructuring. Paarl 5 September 2013 Sponsor PSG Capital Date: 05/09/2013 03:21:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.