Dealing in securities by a director of a major subsidiary of the company ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (the “company”) DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY OF THE COMPANY Shareholders are advised of the following information relating to the dealing in securities by a director of a major subsidiary of the company: Name of director: Barry Shum Name of company: Ellies Proprietary Limited Transaction date: 7 February 2012 Class of securities: Ordinary shares Number of securities: 31 900 Price per security: R8.61 Total value: R274 659.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Barry Shum Name of company: Ellies Proprietary Limited Transaction date: 7 February 2012 Class of securities: Ordinary shares Number of securities: 45 000 Price per security: R8.62 Total value: R387 900.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes Name of director: Barry Shum Name of company: Ellies Proprietary Limited Transaction date: 7 February 2012 Class of securities: Ordinary shares Number of securities: 23 100 Price per security: R8.65 Total value: R199 815.00 Nature of transaction: On-market sale Nature and extent of director’s interest: Direct beneficial Clearance to deal received: Yes 8 February 2013 Sponsor Java Capital Date: 08/02/2013 05:16:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.