Dealing In Company’s Shares By A Director Pioneer Food Group Limited (Incorporated in the Republic of South Africa) (Registration number: 1996/017676/06) (Share code: PFG) (ISIN code: ZAE000118279) (“Pioneer Foods” or “the Company”) Dealing In Company’s Shares By A Director In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the following information is disclosed: 1. NAME OF DIRECTOR LR Cronjé COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 6 February 2013 CENTS PER SHARE 1 405 NUMBER OF SECURITIES TRANSACTED 13 950 TOTAL RAND VALUE OF SECURITIES R195 997.50 NATURE OF TRANSACTION Delivery taken of options previously granted in terms of the Company’s deferred delivery scheme (off-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes 2. NAME OF DIRECTOR LR Cronjé COMPANY OF WHICH I AM A DIRECTOR Pioneer Food Group Limited STATUS:EXECUTIVE/NON-EXECUTIVE Executive TYPE OF SECURITIES Shares CLASS OF SECURITIES Ordinary DATE OF TRANSACTION 6 February 2013 CENTS PER SHARE 6 950 NUMBER OF SECURITIES TRANSACTED 13 950 TOTAL RAND VALUE OF SECURITIES R969 525.00 NATURE OF TRANSACTION Disposal (on-market) NATURE AND EXTENT OF INTEREST IN Direct beneficial THE TRANSACTION CLEARANCE OBTAINED Yes Paarl 8 February 2013 Sponsor PSG Capital Date: 08/02/2013 09:11:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.