ELLIES HOLDINGS LIMITED - Dealings in Securities by a Director of the company and by a Director of a Major Subsidiary

Dealings in Securities by a Director of the company and by a Director of a Major Subsidiary

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE code: ELI ISIN: ZAE000103081
(the “company”)



DEALINGS IN SECURITIES BY A DIRECTOR OF THE COMPANY AND BY A DIRECTOR OF
A MAJOR SUBSIDIARY


Shareholders are advised of the following information relating to the dealings in securities by a director of
the company and by a director of a major subsidiary:

Name of director:                                           Ryan Otto
Transaction date:                                           31 January 2013
Class of securities:                                        Ordinary shares
Nature of transaction:                                      Off-market collar hedge over 1 340 797
                                                            company shares at a put strike price of R9.30
                                                            and a call strike price of R11.33 and with an
                                                            expiry date of 30 January 2015.
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Ryan Otto
Transaction date:                                           31 January 2013
Class of securities:                                        Ordinary shares
Nature of transaction:                                      Off-market purchase of an equity linked note
                                                            providing exposure to 1 075 268 ordinary
                                                            shares at R9.30 per share
Nature and extent of director’s interest:                   Indirect beneficial via an equity linked note
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       28 319
Price per security:                                         R8.55
Total value:                                                R242 127.45
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       52 000
Price per security:                                         R8.56
Total value:                                                R445 120.00
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       10 000
Price per security:                                         R8.60
Total value:                                                R86 000.00
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       5 899
Price per security:                                         R8.61
Total value:                                                R50 790.39
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       2 500
Price per security:                                         R8.63
Total value:                                                R21 575.00
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

Name of director:                                           Barry Shum
Name of subsidiary company:                                 Ellies Proprietary Limited
Transaction date:                                           1 February 2013
Class of securities:                                        Ordinary shares
Number of securities:                                       100 000
Price per security:                                         R8.75
Total value:                                                R875 000.00
Nature of transaction:                                      On-market sale
Nature and extent of director’s interest:                   Direct beneficial
Clearance to deal received:                                 Yes

4 February 2013


Sponsor
Java Capital

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