Dealings in securities by Director, person discharging managerial responsibility and connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The independent Trustee of the British American Tobacco Group Employee Trust (the "Trust") notified the Company on 18 December 2012 that it had on 17 December 2012 transferred the beneficial interest in 9,270 British American Tobacco p.l.c. 25p ordinary shares (the "Shares") subject to an award granted under the British American Tobacco Long Term Incentive Plan (the "LTIP") to the following person discharging managerial responsibility ("PDMR") as follows: Participant Share Shares, No. of No. of Price at Net No. of scheme subject to Shares Shares sold which Shares LTIP Awards, sold to cover tax Shares sold acquired transferred to liability (pence) PDMR N K Sethi 2009 9,270 9,270 N/A 3,210.31 0 LTIP Following this notification, Mr Sethi has a total beneficial and family interest in 31,877 Shares (including 8,475 Deferred Shares). 19 December 2012 Sponsor: UBS South Africa (Pty) Ltd Date: 19/12/2012 04:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.