Notification of Directors' dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Directors’ dealings in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listings Requirements, the following dealings in the securities of Massmart have taken place by Directors of subsidiary companies of Massmart: Subsidiary Director: Mike Marshall Subsidiary: Cambridge Food (Pty) Ltd Number of securities: 18,252 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike dates: 01 April 2008, 26 May 2008, 27 May 2009 Date of sale: 13 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 18,252 Vesting Periods: 01 April 2011, 01 April 2012, 26 May 2011, 26 May 2012, 27 May 2011, 27 May 2012 Price: Weighted Average Price: R73.50 ii) Nature of transaction: Sale of shares No: 18,252 Price: R 176.28 Total transaction value: R 3,217,462.56 Subsidiary Director: Ann Hansen Subsidiary: Massdiscounters (Pty) Ltd Number of securities: 1,926 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike date: 27 May 2009 Date of sale: 14 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 1,926 Vesting Periods: 27 May 2011 Price: Weighted Average Price: R77.56 ii) Nature of transaction: Sale of shares No: 1,926 Price: R 180.0005 Total transaction value: R 346,680.97 Subsidiary Director: Rogany Ramiah Subsidiary: Massdiscounters (Pty) Ltd Number of securities: 2,682 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Exercise of options / Sale of shares Option strike dates: 01 April 2008, 27 May 2009 Date of sale: 14 November 2012 Prior authority to transact: Obtained i) Nature of transaction: Exercise of options No: 2,682 Vesting Periods: 01 April 2012, 27 May 2012 Price: Weighted Average Price: R74.56 ii) Nature of transaction: Sale of shares No: 2,682 Price: R 179.00 Total transaction value: R 480,078.00 The transactions set out above were on-market trades. Johannesburg 15 November 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 15/11/2012 02:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.