Notification of transactions of directors, persons discharging managerial responsibility or connected persons British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules. The Company was notified on 8 November 2012 by the trustee of the British American Tobacco Employee Share Ownership Plan that on 5 November 2012 the following executive director and other persons discharging managerial responsibility (together the “Participants”) had purchased ordinary shares of 25p each in British American Tobacco p.l.c. (the “Shares”) by way of the Partnership Share Scheme at a price of 3,155.000 pence per Share. The number of Shares purchased by each Participant, together with their interests following the transaction, are as follows: Participant British American Total Beneficial and Family Tobacco Shares Interests following this Purchased Notification N Durante 4 222,152 (including 70,233 Deferred Shares) G Giordano 4 5,629 (including 5,523 Deferred Shares) N R Withington 4 149,031 (including 30,274 Deferred Shares) Name of duly authorised officer of issuer responsible for making notification: G CW Cunnington Deputy Secretary Tel: 020 7845 1925 8 November 2012 Enquiries: Investor Relations Mike Nightingale/Rachael Brierley/Maya Farhat +44 20 7845 1180/1519/1977 British American Tobacco Press Office Kate Matrunola/Jem Maidment/Will Hill +44 20 7845 2888 Sponsor: UBS South Africa (Pty) Ltd Date: 08/11/2012 01:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.