Dealing in securities by a director ELLIES HOLDINGS LIMITED (Incorporated in the Republic of South Africa) (Registration number: 2007/007084/06) JSE code: ELI ISIN: ZAE000103081 (“Ellies”) DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY Shareholders are advised of the following information relating to the dealings in securities by a director of a major subsidiary of Ellies. Name of director: Barry Shum Name of subsidiary company: Ellies (Proprietary) Limited Transaction date: 17 September 2012 Class of securities: Ordinary shares Number of securities: 78 846 Price per security: R6.50 Total value: R512 499.00 Nature of transaction: On-market disposal Nature and extent of directors interest: Direct beneficial Clearance to deal received: Yes Name of director: Barry Shum Name of subsidiary company: Ellies (Proprietary) Limited Transaction date: 17 September 2012 Class of securities: Ordinary shares Number of securities: 2 Price per security: R6.80 Total value: R13.60 Nature of transaction: On-market disposal Nature and extent of directors interest: Direct beneficial Clearance to deal received: Yes Name of director: Barry Shum Name of subsidiary company: Ellies (Proprietary) Limited Transaction date: 18 September 2012 Class of securities: Ordinary shares Number of securities: 1 280 Price per security: R6.80 Total value: R8 704.00 Nature of transaction: On-market disposal Nature and extent of directors interest: Direct beneficial Clearance to deal received: Yes 19 September 2012 Sponsor Java Capital Date: 19/09/2012 01:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.