Notification of Director’s dealing in Massmart Holdings Limited securities Massmart Holdings Limited (Incorporated in the Republic of South Africa) (Registration Number: 1940/014066/06) Share Code: MSM ISIN: ZAE 0000152617 (“Massmart” or “the Company”) Notification of Director’s dealing in Massmart Holdings Limited securities In compliance with rule 3.63 to 3.66 of the JSE Listing Requirements, the following dealings in the securities of Massmart Holdings Limited have taken place by a Director of the company: Director: Guy Hayward Number of securities: 171,500 Class of security: Ordinary Nature of interest: Direct, beneficial Nature of transaction: Sale of shares Number of shares: 171,500 Price per share: R168.9249 Total Transaction value: R28,970,620.35 Date of transaction: 23 August 2012 Prior authority to transact: Obtained The transaction set out above was an on-market trade. Shareholding: The shares sold represent 25.80% of Mr Hayward’s Massmart shareholding comprising direct purchases and/or shares and share options acquired in terms of the rules of the Massmart Holdings Limited Employee Share Trusts. After the abovementioned sale, Mr Hayward still holds 493,423 Massmart shares or options. Johannesburg 27 August 2012 Sponsor: Deutsche Securities (SA) Proprietary Limited Date: 27/08/2012 08:35:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.