DEALING IN COMPANYa??S SHARES BY A DIRECTOR

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(a''Pioneer Foodsa'' or a''the Companya'')

DEALING IN COMPANYa''S SHARES BY A DIRECTOR


In compliance with rules 3.63 to 3.74 of the JSE         Limited   Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   WA Hanekom

  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                2 July 2012
  CENTS PER SHARE                    865
  NUMBER OF SECURITIES TRANSACTED    150 000
  TOTAL RAND VALUE OF SECURITIES     R1 297 500.00

  NATURE OF TRANSACTION              Delivery taken of options

                                     previously granted in terms of

                                     the Companya''s deferred delivery
                                     scheme (off-market)

 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes


Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
4 July 2012

Sponsor
PSG Capital

Date: 04/07/2012 05:30:00 Supplied by www.sharenet.co.za                     
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