BTI - British American Tobacco p.l.c. - Notification of transactions by

BTI - British American Tobacco p.l.c. - Notification of transactions by         
directors, persons discharging managerial responsibility or connected           
persons                                                                         
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
NOTIFICATION OF TRANSACTIONS BY DIRECTORS, PERSONS DISCHARGING MANAGERIAL       
RESPONSIBILITY OR CONNECTED PERSONS                                             
Notifications made in accordance with Disclosure Rule 3.1.4R(1)(a) of the       
Disclosure Rules and Transparency Rules.                                        
The independent Trustee of the British American Tobacco Group Employee          
Trust (the "Trust") notified the Company on 5 March 2012 that it had on 2       
March 2012 transferred the beneficial interest in a total of 16,379 British     
American Tobacco p.l.c. 25p ordinary shares (the "Shares") subject to           
awards granted under the British American Tobacco Long Term Incentive Plan      
(the "LTIP") to the following person discharging managerial responsibility      
("PDMR") as follows:                                                            
Participa   Share    Shares,   No. of    No. of   Price at     Net No. of       
nt          scheme   subject   Shares    Shares   which        Shares           
to LTIP   sold      sold to  Shares sold  acquired          

                    Awards,             cover                                   
                    transfer            tax                                     
                    red to              liabilit                                
PDMR                y                                       

N K         2007     8,100     8,100     N/A      GBP32.13700  NIL              
Sethia      LTIP                                  0                             
           2008     8,279     8,279     N/A      GBP32.12659  NIL               
LTIP                                  9                              

Following the above transactions, the total beneficial and family interests     
in British American Tobacco p.l.c. 25p ordinary shares of the following         
person discharging managerial responsibilities is as follows:                   
Participant  Total Beneficial and Family Interests following this               
            Notification                                                        
N K Sethi    30,281 (including 7,354 Deferred shares)                           
6 March 2012                                                                    
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 06/03/2012 16:00:01 Supplied by www.sharenet.co.za                     
Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.