ELI - Ellies Holdings Limited - Dealing in Securities

ELI - Ellies Holdings Limited - Dealing in Securities                           
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
(the "company")                                                                 
DEALING IN SECURITIES                                                           
Shareholders are advised of the following information, relating to the          
dealing in securities by a director of the company:                             
                                                                                
Name of director:                   Elliot Salkow                               
Transaction date:                   22 November 2011                            
Class of securities:                Ordinary shares                             
Price per security:                 R1.99                                       
Number of securities:               340 526                                     
Total value:                        R677 646.74                                 
Nature of transaction:              On-market disposal                          
Nature and extent of interest:      Direct beneficial                           
                                                                                
The circumstances relating to this dealing were as follows:                     
-    on about 26 October 2011, Mr Salkow pre-booked a block trade of up to 5    
    million shares at a price of 199 cents each;                                
-    as announced on 27 October 2011, 4 659 474 of these shares traded;         
-    the remaining shares did not trade and as a result of an oversight, the    
    pre-booked instruction was not cancelled in respect of the remaining        
    shares prior to the company`s closed period which commenced on 1            
    November 2011; and                                                          
-    as a result, when the company`s share price reached 199 cents today, the   
    shares traded.                                                              
Mr Salkow as Chairman and founding member of Ellies remains fully committed     
to the company and this trade should not be viewed or interpreted as Mr         
Salkow taking a view on Ellies.                                                 
22 November 2011                                                                
Sponsor                                                                         
Java Capital                                                                    
Date: 22/11/2011 17:32:24 Supplied by www.sharenet.co.za                     
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