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DISCOVERY BRINGS INNOVATION - BACK TO LIFE

Release Date: 15/09/2000 16:32
Code(s): DSY
Wrap Text
SEPTEMBER 15, 2000

HEALTH INSURER DISCOVERY HEALTH HAS LAUNCHED A REVOLUTIONARY LIFE ASSURANCE PRODUCT - THE DISCOVERY LIFE PLAN. THE PRODUCT STRUCTURE IS BELIEVED TO BE A WORLD FIRST. A PATENT APPLICATION IS ALREADY IN.
"THE DISCOVERY LIFE PLAN IS BASED ON AN INNOVATIVE BREAKTHROUGH IN STRUCTURING LIFE ASSURANCE. THIS BREAKTHROUGH, GENERICALLY CALLED INVESTED RISK BENEFITS, TREATS LIFE COVER AS A FUND - THE LIFE FUND - WHICH IS INVESTED FOR THE CLIENT FROM DAY ONE - SOMETHING NOT OFFERED BEFORE" SAID ADRIAN GORE, CHIEF EXECUTIVE OFFICER OF DISCOVERY HEALTH.
"THE DEVELOPMENT OF THE LIFE PLAN WAS BASED ON DISCOVERY'S ANALYSIS OF EXISTING PRODUCTS AND THEIR INABILITY TO MEET FOUR KEY EMERGING SOCIAL TRENDS:
(I.) THE MOVE TO SEPARATING RISK COVER FROM INVESTMENTS; (II.) THE NEED FOR PROTECTION IN GLOBAL TERMS; (III.) THE DESIRE FOR CUSTOMISATION; AND
(IV.) THE ABILITY FOR PEOPLE TO INFLUENCE THEIR HEALTH
IT IS A SOPHISTICATED PRODUCT, WITH NUMEROUS FEATURES, BUT THREE CORE THEMES ARE PRESENT" SAID GORE.
THE ENTIRE LIFE FUND CAN BE INVESTED TO ACHIEVE REAL GROWTH IN REAL CURRENCY (STERLING AND DOLLARS) TO ENABLE FAMILIES TO REACH REAL LONG-TERM GOALS. CHOICE IS A KEY ELEMENT, WITH A RANGE OF INVESTMENT OPTIONS OPEN TO THE CONSUMER. THESE PACKAGES CAN BE PROFILED TO SUIT FAMILY NEEDS (AGGRESSIVE, MODERATE RISK OR CONSERVATIVE). YOU PAY IN RANDS, BUT DRAW DOWN IN HARD CURRENCY.
* THIS IS A FAMILY FUND, NOT A POLICY LINKED TO A SINGLE LIFE. THE FAMILY IS ABLE TO DRAW DOWN FROM THE FUND TO MEET THE FINANCIAL CONSEQUENCES OF
LIFE-CHANGING EVENTS. THE ABILITY TO DRAW DOWN CAN BE CUSTOMISED TO SPECIFIC CLIENT NEEDS. MULTIPLE DRAW-DOWNS ARE POSSIBLE, UNLIKE OTHER PLANS WHERE BENEFITS CEASE AFTER A CLAIM. FAMILIES MAY ALSO SELECT A MINIMUM PERCENTAGE BELOW WHICH THE FUND SHALL NOT BE DEPLETED. ONE PLAN AND ONE PREMIUM COVER THE WHOLE FAMILY
* YOUR OWN HEALTH MANAGEMENT CAN BOOST THE VALUE OF YOUR FUND. A UNIQUE SYSTEM OF ANNUAL HEALTH-INDEXING AND DYNAMIC UNDERWRITING ENABLES FAMILIES TO BOOST THE FUND VALUE AND BRING DOWN THEIR MONTHLY PREMIUMS. HOWEVER, IF HEALTH DETERIORATES, YOU CAN NEVER BE PLACED IN A RISK CATEGORY WORSE THAN YOUR INITIAL CATEGORY.
VARIOUS GROUP AND FAMILY DISCOVERY PLANS ARE AVAILABLE, ALL ENTIRELY RISK BASED IT IS AN UPSIDE-ONLY POLICY. THE INITIALLY AGREED AMOUNT OF COVER IS
GUARANTEED. IT GROWS ANNUALLY AT A MINIMUM AGREED RATE OF SOUTH AFRICAN CORE CPI.
COMMENTS NEWLY APPOINTED MANAGING DIRECTOR OF DISCOVERY LIFE, HERSCHEL MAYERS: "PRODUCT DESIGN ADDRESSES CONSUMER COMPLAINTS THAT CURRENT LIFE ASSURANCE OFFERS POOR INVESTMENT RETURNS.
"CONCERNS ABOUT FLEXIBILITY AND RESTRICTIONS HAVE ALSO BEEN TAKEN INTO ACCOUNT. DEFINITIONS OF SEVERE ILLNESS HAVE BEEN WIDENED TO INCLUDE DREAD EVENTS FACED BY THE ENTIRE FAMILY - INCLUDING CONDITIONS LIKE INFERTILITY, MULTIPLE BIRTHS AND CONGENITAL BIRTH DEFECTS."
DISCOVERY LIFE IS AIMED AT THE ENTIRE LIFE ASSURANCE MARKET, BUT A KEY TARGET MARKET IS DISCOVERY HEALTH PLAN MEMBERS - 720 000 IN ALL, OF WHICH 520 000 ARE PART OF ITS VITALITY WELLNESS PROGRAMME.
THE VITALITY LINK PERMITS THE UNIQUE HEALTH-INDEXING FEATURES OF THE DISCOVERY PLAN.
SAYS DISCOVERY CHIEF EXECUTIVE OFFICER ADRIAN GORE: "OUR LIFE FUND CREATES A NEW CATEGORY OF INSURANCE. IT DOES NOT COMPETE WITH ANY OTHER PRODUCT CURRENTLY ON THE MARKET BECAUSE THERE IS NO OTHER PRODUCT LIKE IT.
"WE BELIEVE IT WILL REVOLUTIONISE LIFE ASSURANCE JUST AS THE UNIVERSAL MODEL OF INSURANCE WITH BUILT-IN BONUSES CHANGED THE FACE OF INSURANCE IN THE EARLY '80S."
* DISCOVERY LIFE'S PRINCIPAL LAUNCH EVENT TOOK PLACE AT GALLAGHER ESTATE, MIDRAND, BEFORE AN AUDIENCE OF 2300 FINANCIAL INTERMEDIARIES, STAFF AND INDUSTRY PROFESSIONALS. A SERIES OF REGIONAL LAUNCHES IS ALSO BEING STAGED. ENDS ISSUED ON BEHALF OF:
MR ADRIAN GORE CONTACT : MR ADRIAN GORE
DISCOVERY HEALTH TEL : 011 881 2800
25 FREDMAN DRIVE FAX : 011 881 2065
SUNNINGHILL CELL : 082 606 2800 BY:
FASEDEMI NEWMAN LEO BURNETT CONTACT : MS JENNI NEWMAN
LEO BURNETT HOUSE TEL : 011 235 4323
3 SIMBA RD FAX : 011 235 4301
SUNNINGHILL CELL : 082 882 8888

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