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ANGLOGOLD LIMITED
ANGLOGOLD, J.P. MORGAN AND PAMP
PARTNER TO CREATE COMPREHENSIVE GOLD E-BUSINESS
GOLDAVENUE TO LEAD THE MULTIBILLION DOLLAR GOLD MARKET ONLINE
NEW YORK (APRIL 11, 2000) - ANGLOGOLD (NYSE: AU), J.P. MORGAN (NYSE: JPM) AND
PAMP (PRODUITS ARTISTIQUES DE METAUX PRECIEUX), THREE OF THE WORLD'S LEADERS IN
GOLD MINING, REFINING, TRADING, MANUFACTURING AND VAULTING, ANNOUNCED THE
CREATION OF GOLDAVENUE, AN INDEPENDENT COMPANY THAT WILL BE THE FIRST TO OFFER
A COMPREHENSIVE RANGE OF PRODUCTS AND SERVICES FOR BUSINESSES, INVESTORS AND
CONSUMERS IN THE GOLD MARKET PRIMARILY THROUGH THE USE OF THE INTERNET.
EARLIER TODAY, THE PARTNERS SIGNED AN AGREEMENT TO FORM GOLDAVENUE. IN
ADDITION TO COMMITTING MARKET KNOWLEDGE, TECHNOLOGY AND PEOPLE, THE THREE
PARTNERS HAVE COMMITTED $20 MILLION IN SEED CAPITAL TO FUND GOLDAVENUE'S FIRST
YEAR OF OPERATION. THE COMPANY WILL BEGIN TO ROLL OUT ITS PRODUCTS AND SERVICES
VIA THE LAUNCH OF A COMPREHENSIVE GOLD WEB SITE AT WWW.GOLDAVENUE.COM IN THE
SECOND HALF OF 2000.
PHYSICAL INVESTMENT OF BULLION PRODUCTS GLOBALLY REPRESENTS FLOWS OF BILLIONS
OF DOLLARS (U.S.) ANNUALLY; ACCORDING TO THE WORLD GOLD COUNCIL, THE U.S.
BULLION INVESTMENT MARKET ALONE WAS WORTH MORE THAN $1.5 BILLION IN 1999. IN
ADDITION, THE EXCHANGE AND OVER-THE-COUNTER (OTC) TRADED MARKETS IN GOLD ARE A
TRILLION-DOLLAR MARKET WORLDWIDE. GOLD JEWELRY, THE MOST IMPORTANT CONSUMER
MARKET SEGMENT, REPRESENTS AN ANNUAL TURNOVER IN EXCESS OF $14 BILLION IN THE
U.S. ALONE. IN THE FIRST TWO MONTHS OF 2000, U.S. ONLINE JEWELRY SALES HAVE
SURPASSED $160 MILLION, A 56 PERCENT INCREASE OVER TOTAL U.S. ONLINE JEWELRY
SALES IN ALL OF 1999. FORRESTER RESEARCH CONSERVATIVELY PREDICTS AN U.S.
ONLINE JEWELRY MARKET OF $950 MILLION BY 2003.
GOLDAVENUE WILL LEVERAGE THE SIZE AND STRENGTH OF THE GOLD INDUSTRY TO CREATE
THE ONLY ONE STOP DESTINATION FOR HIGH-QUALITY GOLD PRODUCTS AND SERVICES OF
ALL KINDS AND TO UTILIZE EXISTING DISTRIBUTION METHODS FOR GOLD. THE COMPANY
WILL OFFER A FULL RANGE OF GOLD PRODUCTS AND CAPABILITIES, STARTING WITH RETAIL
PRODUCTS FOR CONSUMERS. ULTIMATELY, IT WILL ROLL OUT SERVICES FOR INVESTORS,
MERCHANTS, AND OTHERS DEALING IN GOLD. THE FULL RANGE OF GOLDAVENUE SERVICES
WILL INCLUDE:
* GOLD SAVINGS AND INVESTMENTS;
* FINANCIAL SERVICES AND GOLD TRADING; AND
* RETAIL JEWELRY, WATCHES, BULLION, AND ACCESSORIES;
* PRODUCT AND MARKET INFORMATION.
"BY PROVIDING THE ONLY PLACE PEOPLE CAN PURCHASE, INVEST, SAVE AND TRADE GOLD,
WE WILL INCREASE MARKET LIQUIDITY AND CREATE A NEW APPEAL FOR GOLD BY LOWERING
THE BARRIER FOR ACCESS TO GOLD," SAID MEHDI BARKHORDAR, CHIEF EXECUTIVE
OFFICER, GOLDAVENUE. "THE INTERNET AFFORDS US THE OPPORTUNITY TO REACH EVERYONE
INTERESTED IN OR DEALING WITH GOLD."
STRENGTH OF PARTNERSHIP
GOLDAVENUE BRINGS TOGETHER THREE POWERFUL GOLD MARKET PARTICIPANTS AS STRATEGIC
PARTNERS. ANGLOGOLD BRINGS TO THE NEW VENTURE AN INTERNATIONAL REPUTATION AS
THE WORLD'S LARGEST GOLD MINING COMPANY, A NETWORK OF RELATIONSHIPS IN THE
MAJOR GOLD MARKETS OF THE WORLD AND A REPUTATION FOR PROACTIVE SUPPORT FOR ITS
PRODUCT. PAMP, THE WORLD'S LARGEST PRIVATE GOLD REFINER, BRINGS EXPERIENCE IN
GOLD BULLION DISTRIBUTION AND RETAILING, KNOWLEDGE OF MAJOR GOLD MARKETS
WORLDWIDE AND AN ESTABLISHED LINE OF GOLD PRODUCTS, INCLUDING WATCHES,
ACCESSORIES AND BULLION. J.P. MORGAN, A LEADING PRECIOUS METALS TRADER AND
VAULT SERVICES PROVIDER, CONTRIBUTES SERVICES AND EXPERTISE TO SUPPORT GOLD
TRADING AND INVESTMENT ACCOUNTS. THROUGH ITS LABMORGAN E-FINANCE UNIT, J.P.
MORGAN ALSO OFFERS SIGNIFICANT EXPERIENCE IN BUILDING E-COMMERCE BUSINESSES.
IN COMMENTING ON THE VENTURE, BOBBY GODSELL, CEO OF ANGLOGOLD SAID, "THIS
PARTNERSHIP ALLOWS US TO PLAY A MORE ACTIVE ROLE IN THE POSITIONING OF OUR
PRODUCT TO THE MODERN CONSUMER AND IN STRENGTHENING THE GLOBAL GOLD RETAIL
BUSINESS."
"J.P. MORGAN OFFERS DISTINGUISHING CAPABILITIES TO GOLDAVENUE, INCLUDING
TRADING INFRASTRUCTURE AND TECHNOLOGY AND VAULT SERVICES FOR USE IN CREATING
GOLD INVESTMENT ACCOUNTS," SAID WILLIAM WINTERS, HEAD OF J.P. MORGAN'S MARKETS
BUSINESSES. "GOLDAVENUE IS THE LATEST IN A SERIES OF COMPELLING E-FINANCE
INITIATIVES SUPPORTED BY LABMORGAN, OUR E-FINANCE UNIT AND CENTER OF
INNOVATION."
ABOUT ANGLOGOLD
ANGLOGOLD LIMITED IS THE WORLD'S LARGEST GOLD PRODUCER, WITH 7.5 MILLION OUNCES
OF GOLD PRODUCED ANNUALLY FROM OPERATIONS IN ARGENTINA, AUSTRALIA, BRAZIL,
MALI, NAMIBIA, SOUTH AFRICA AND THE UNITED SATES OF AMERICA. ITS WORLDWIDE
EXPLORATION PROGRAM ENCOMPASSES 13 COUNTRIES ON FOUR CONTINENTS. SINCE ITS
FORMATION IN 1998, ANGLOGOLD HAS CONSISTENTLY PRODUCED A HIGH RATE OF
SHAREHOLDER RETURNS, STRONG CASH FLOWS, AND HAS DEMONSTRATED A COMMITMENT TO
GROW DEMAND FOR ITS PRODUCT THROUGH A RANGE OF INTERNATIONAL GOLD MARKETING
INITIATIVES. THE COMPANY'S WEB ADDRESS IS WWW.ANGLOGOLD.COM.
ABOUT PAMP
PAMP (PRODUITS ARTISTIQUES DE METAUX PRECIEUX) IS THE WORLD'S LEADING PRIVATE
GOLD REFINING AND MANUFACTURING COMPANY. THIS SWISS COMPANY, WHICH IS
AFFILIATED WITH MKS FINANCE, WAS FOUNDED IN CHIASSO IN 1977 AND PRODUCES IN
EXCESS OF 12 MILLION OUNCES OF GOLD ANNUALLY, VALUED AT $4 BILLION (U.S.). IT
IS KNOWN PRIMARILY AS A MAJOR PRODUCER OF GOLD MONETARY BARS, WHICH ARE
RECOGNIZED AS "GOOD DELIVERY" BY ALL THE WORLD'S LEADING GOLD EXCHANGES. PAMP
ALSO PRODUCES A BROAD CHOICE OF SPECIALIZED PRODUCTS IN SOLID GOLD. THESE
INCLUDE COINS, MEDALS, JEWELRY AND AN EXCLUSIVE COLLECTION OF SOLID GOLD
WATCHES, PRODUCED IN PAMP'S OWN MANUFACTURING FACILITIES. THE COMPANY'S WEB
ADDRESS IS WWW.PAMP.COM.
ABOUT J.P. MORGAN
J.P. MORGAN & CO. INCORPORATED IS A LEADING GLOBAL FINANCIAL SERVICES FIRM THAT
MEETS CRITICAL FINANCIAL NEEDS FOR BUSINESS ENTERPRISES, GOVERNMENTS, AND
INDIVIDUALS. THE FIRM ADVISES ON CORPORATE STRATEGY AND STRUCTURE, RAISES
CAPITAL, MAKES MARKETS IN FINANCIAL INSTRUMENTS, AND MANAGES INVESTMENT ASSETS.
MORGAN ALSO COMMITS ITS OWN CAPITAL TO PROMISING ENTERPRISES, AND INVESTS AND
TRADES TO CAPTURE MARKET OPPORTUNITIES. THE COMPANY'S WEB ADDRESS IS
WWW.JPMORGAN.COM.
NOTE TO EDITORS: MR. BOBBY GODSELL, ANGLOGOLD CEO, MR. BILL WINTERS, J. P.
MORGAN'S GLOBAL MARKETS DIVISION HEAD AND MARWAN SHAKARCHI, PAMP CHAIRMAN, IN
CONJUNCTION WITH GOLDAVENUE'S CEO, MEHDI BARKHORDAR, WILL HOLD A WEBCAST TODAY
AT 10 A.M. EST TO OFFER MORE DETAILS ON GOLDAVENUE. VISIT WWW.GOLDAVENUE.COM
OR WWW.GOLDAVENUE-INFO.COM TO ACCESS THE WEBCAST. PLEASE ALLOW, IF NECESSARY,
TIME TO DOWNLOAD APPROPRIATE SOFTWARE.
FOR GOLDAVENUE: KARIN BREUNINGER, 41 79 253 7906 KARINB@MKS.CH
FOR GOLDAVENUE: JENNIFER SCHROEDER, 415-310-0260 JSCHROEDER@REDWHISTLE.COM
FOR J.P. MORGAN: MICHAEL GOLDEN, 212-648-3784, GOLDEN_MIKE@JPMORGAN.COM
FOR ANGLOGOLD: JAMES DUNCAN 011 637-6147, 082 892-8052,
JDUNCAN@ANGLOGOLD.COM
GOLDAVENUE IS A PARTNERSHIP OF THREE INDUSTRY EXPERTS:
ANGLOGOLD
JP MORGAN
PAMP
(SWISS MADE SOLID GOLD)
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