CHOPPIES ENTERPRISES LIMITED - Opening of first store in Zambia

Opening of first store in Zambia

 
Choppies Enterprises Limited 
(Registration number 2004/1681) 
JSE share code: CHP 
BSE share code: CHOPPIES 
ISIN: BW0000001072 
Tax reference number: C08710401018 
(“Choppies” or the “Company”) 
 
OPENING OF FIRST STORE IN ZAMBIA 
Choppies opened its first store in Zambia in the previous week. The 1,000 square meter Choppies 
branded store is located in Tafika Commercial Centre, Kanyama, Lusaka and will operate on the 
established Choppies business model of strong price competition and providing quality branded 
shopping experience.  

Choppies plans to open 5 more stores in Zambia in the 2015/16 financial year. Zambia has a forecast 
population growth of 3.3% each year until 2019, one of the highest on the African continent, but has 
a relatively low formal retail penetration. 
  
“We plan to roll out a significant number of stores in the Zambian market in the medium with the 
help of local partnerships and an efficient supply chain that allows us to be very price competitive. 
Zambia is currently an underserved market that over time should become a significant part of the 
Choppies footprint,” said Mr Ram Ottopathu, Group CEO. 

Choppies currently operates 144 stores across Botswana, South Africa, Zimbabwe, Kenya and 
Zambia. 
 
Notes to editors 
Choppies is a Botswana-based mass grocery retailer listed on the BSE. The Group is the largest, most 
profitable and fastest-growing grocery retailer in Africa, outside of South Africa domiciled retailers. 
Choppies is positioned to grow our market share in southern and eastern Africa and to expand the 
footprint to 200 stores in six countries by the end of calendar year 2016. 
Choppies targets primarily lower to middle-income customers (Living Standard Measurement (‘LSM’) 
3-6) but is increasingly attracting upper-middle income customers in Botswana. Its supermarket 
retail offering includes leading international food brands and FMCG products as well as Choppies' 
own private label products, with a strong focus on service offerings (fresh fruit and vegetables, 
butchery, bakery and take-away). 
 
By order of the Board 
Chief Executive Officer 
30 November, 2015 
 
The Company’s primary listing is on the Botswana Stock Exchange and its secondary listing is on the 
Johannesburg Stock Exchange. 
 
BSE Sponsoring Broker 
African Alliance Botswana Limited  
 
JSE Sponsor 
Rand Merchant Bank (A division of FirstRand Bank Limited)  
 
 
Gaborone 
 
30 November 2015 
 
 

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