PIONEER FOOD GROUP LIMITED - Exercise Of Share Options, Phantom Share Rights And Dealing In The Companys Shares By Directors

Exercise Of Share Options, Phantom Share Rights And Dealing In The Company’s Shares By Directors

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

EXERCISE OF SHARE OPTIONS, PHANTOM SHARE RIGHTS AND DEALING IN THE
COMPANY’S SHARES BY DIRECTORS

In compliance with rules 3.63 to 3.74 of the JSE Limited Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   PM Roux
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                20 May 2014
  CENTS PER SHARE                    9 700
  NUMBER OF SECURITIES TRANSACTED    15 881
  TOTAL RAND VALUE OF SECURITIES     R1 540 457.00
  NATURE OF TRANSACTION              Taken delivery of ordinary
                                     shares through the exercise of
                                     49 901 Phantom Share Rights
                                     granted and accepted in 2013 at
                                     strike price of R66.13 (off-
                                     market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   LR Cronje
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                21 May 2014
  CENTS PER SHARE                    3 142
  NUMBER OF SECURITIES TRANSACTED    21 006
  TOTAL RAND VALUE OF SECURITIES     R660 008.52
  NATURE OF TRANSACTION              Exercise of options granted and
                                     accepted in 2007 (off-market)
  NATURE AND EXTENT OF INTEREST IN   Direct beneficial
  THE TRANSACTION
  CLEARANCE OBTAINED                 Yes

3.
  NAME OF DIRECTOR                   LR Cronje
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                21 May 2014
  CENTS PER SHARE                    9 800
  NUMBER OF SECURITIES TRANSACTED    21 006
  TOTAL RAND VALUE OF SECURITIES     R2 058 588.00
  NATURE OF TRANSACTION              Disposal (on-market)
  NATURE AND EXTENT OF INTEREST IN   Direct beneficial
  THE TRANSACTION
  CLEARANCE OBTAINED                 Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
22 May 2014

Sponsor
PSG Capital

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