PIONEER FOOD GROUP LIMITED - Dealing In The Companys Shares By A Director

Dealing In The Company’s Shares By A Director

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

DEALING IN THE COMPANY’S SHARES BY A DIRECTOR

In compliance with rules 3.63 to 3.74 of the JSE         Limited   Listings
Requirements, the following information is disclosed:

 NAME OF DIRECTOR                    PM Roux
 COMPANY OF WHICH I AM A DIRECTOR    Pioneer Food Group Limited
 STATUS:EXECUTIVE/NON-EXECUTIVE      Executive
 TYPE OF SECURITIES                  Shares
 CLASS OF SECURITIES                 Ordinary
 DATE OF TRANSACTION                 26 May 2014
 CENTS PER SHARE                     High     – 9 990
                                     Low      – 9 950
                                     Average  – 9 987
 NUMBER OF SECURITIES TRANSACTED     6 250
 TOTAL RAND VALUE OF SECURITIES      R624 210.28
 NATURE OF TRANSACTION               Disposal of shares to cover
                                     taxation as a result of the
                                     exercise of Phantom Share
                                     Rights (on-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
27 May 2014

Sponsor
PSG Capital

Date: 27/05/2014 08:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
 the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, 
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
 information disseminated through SENS.