ELLIES HOLDINGS LIMITED - Dealing in securities by directors of the company and a director of a major subsidiary of the company

Dealing in securities by directors of the company and a director of a major subsidiary of the company

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE code: ELI ISIN: ZAE000103081
(“the company”)

DEALING IN SECURITIES BY DIRECTORS OF THE COMPANY AND A DIRECTOR OF A MAJOR SUBSIDIARY 
OF THE COMPANY

Shareholders are advised of the following information relating to the dealing in securities 
by two directors of the company and by a director of a major subsidiary of the company.

Name of director:                                         Ryan Otto
Transaction date:                                         26 July 2012
Class of securities:                                      Ordinary shares
Nature of transaction:                                    Purchase of contracts for difference 
                                                          in respect of 1 913 831 shares at R5.58 
                                                          per share; and
                                                          Conversion of forward purchase obligations 
                                                          in respect of 2 306 754 shares (previously 
                                                          announced on 2 April 2012) to contracts for 
                                                          difference in respect of that number of 
                                                          shares at R5.60 per share.
Total value:                                              R23 596 999.38
Clearance to deal received:                               Yes

Name of director:                                         Grant Melville
Name of subsidiary company:                               Ellies (Proprietary) Limited
Transaction date:                                         26 July 2012
Class of securities:                                      Ordinary shares
Number of securities:                                     1 000 000
Highest trading price on the day:                         R6.08
Volume weighted average price per security sold:          R5.76
Lowest trading price on the day:                          R5.75
Total value:                                              R5 763 267.86
Nature of transaction:                                    On-market sale
Clearance to deal received:                               Yes

Name of director:                                         Raymond Berkman
Transaction date:                                         27 July 2012
Class of securities:                                      Ordinary shares
Number of securities:                                     800 000
Price per security:                                       R5.75
Total value:                                              R4 600 000.00
Nature of transaction:                                    Off-market purchase
Clearance to deal received:                               Yes

30 July 2012

Sponsor
Java Capital
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