PIONEER FOOD GROUP LIMITED - Dealing In Companys Shares By A Director

Dealing In Company’s Shares By A Director

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

DEALING IN COMPANY’S SHARES BY A DIRECTOR

In compliance with rules 3.63 to 3.74 of the JSE         Limited   Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   WA Hanekom
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Equity Settled Phantom Share
                                     Rights
 CLASS OF SECURITIES                 Ordinary       shares      (when
                                     exercised)
 DATE OF EXERCISE                    28 February 2013
 CENTS PER SHARE                     2 548 (1)
                                     2 420 (2)
                                     3 474 (3)
 NUMBER OF SECURITIES TRANSACTED     49 545 (1)
                                     31 358 (2)
                                     126 373 (3)
 NATURE OF TRANSACTION               Exercise    of   Phantom   Share
                                     Rights in terms of the Pioneer
                                     Foods Equity Settled Phantom
                                     Share Plan (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   WA Hanekom
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary shares
  DATE OF TRANSACTION                28 February 2013
  CENTS PER SHARE                    7 375
  NUMBER OF SECURITIES TRANSACTED    120 341
  TOTAL RAND VALUE OF SECURITIES     R8 875 148.75
  NATURE OF TRANSACTION              Ordinary   shares  received   in
                                     terms   of   the   exercise   of
                                     Phantom   Share   Rights   (off-
                                     market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

3.
  NAME OF DIRECTOR                   WA Hanekom
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
 TYPE OF SECURITIES                 Shares
 CLASS OF SECURITIES                Ordinary shares
 DATE OF TRANSACTION                28 February 2013
 CENTS PER SHARE                    7 078
 NUMBER OF SECURITIES TRANSACTED    1 000 000
 TOTAL RAND VALUE OF SECURITIES     R70 780 000.00
 NATURE OF TRANSACTION              Disposal (on-market)
 NATURE AND EXTENT OF INTEREST IN   Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                 Yes


Paarl
28 February 2013

Sponsor
PSG Capital

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