PIONEER FOOD GROUP LIMITED - Exercise Of Phantom Share Rights By A Director And Dealing In The Companys Shares By Directors

Exercise Of Phantom Share Rights By A Director And Dealing In The Company’s Shares By Directors

Pioneer Food Group Limited
Incorporated in the Republic of South Africa
Registration number: 1996/017676/06
Share code: PFG
ISIN code: ZAE000118279
(“Pioneer Foods” or “the Company”)

EXERCISE OF PHANTOM SHARE RIGHTS     BY    A   DIRECTOR   AND   DEALING   IN   THE
COMPANY’S SHARES BY DIRECTORS

In compliance with rules 3.63 to 3.74 of the JSE Listings Requirements,
the following information is disclosed:

A) EXERCISE OF PHANTOM SHARE RIGHTS BY A DIRECTOR

 NAME OF DIRECTOR                    LR Cronje
 COMPANY OF WHICH I AM A DIRECTOR    Pioneer Food Group Limited
 STATUS:EXECUTIVE/NON-EXECUTIVE      Executive
 TYPE OF SECURITIES                  Shares
 CLASS OF SECURITIES                 Ordinary
 DATE OF TRANSACTION                 24 February 2015
 CENTS PER SHARE                     16 301
 NUMBER OF SECURITIES TRANSACTED     17 055
 TOTAL RAND VALUE OF SECURITIES      R2 780 135.55
 NATURE OF TRANSACTION               Taken delivery of ordinary
                                     shares through the exercise of
                                     Phantom Share Rights (off-
                                     market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

B) DEALING IN THE COMPANY’S SHARES BY DIRECTORS

  1.
 NAME OF DIRECTOR                    LR Cronje
 COMPANY OF WHICH I AM A DIRECTOR    Pioneer Food Group Limited
 STATUS:EXECUTIVE/NON-EXECUTIVE      Executive
 TYPE OF SECURITIES                  Shares
 CLASS OF SECURITIES                 Ordinary
 DATE OF TRANSACTION                 24 February 2015
 CENTS PER SHARE                     Low      - 16 180
                                     High     – 16 207
                                     Average  – 16 186
 NUMBER OF SECURITIES TRANSACTED     18 293
 TOTAL RAND VALUE OF SECURITIES      R2 960 924.29
 NATURE OF TRANSACTION               Disposal of ordinary shares
                                     (on-market) as a result of the
                                     delivery of ordinary shares
                                     relating to the exercise of
                                     phantom share rights (off-
                                     market) as announced on 20
                                     February 2015
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   PM Roux
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                24 February 2015
  CENTS PER SHARE                    16 147 (1)
                                     16 150 (2)
  NUMBER OF SECURITIES TRANSACTED    103 (1)
                                     812 (2)
  TOTAL RAND VALUE OF SECURITIES     R16 631.41 (1)
                                     R131 138.00 (2)
  NATURE OF TRANSACTION              Disposal of shares to cover
                                     taxation as a result of the
                                     exercise of Phantom Share
                                     Rights (on-market)
  NATURE AND EXTENT OF INTEREST IN   Direct beneficial
  THE TRANSACTION
  CLEARANCE OBTAINED                 Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

25 February 2015
Bellville

Sponsor
PSG Capital

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