ELLIES HOLDINGS LIMITED - Dealing in securities by a director

Dealing in securities by a director

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE code: ELI ISIN: ZAE000103081
(“Ellies”)

DEALING IN SECURITIES BY A DIRECTOR OF A MAJOR SUBSIDIARY

Shareholders are advised of the following information relating to the dealings in securities by a director of a major subsidiary of
Ellies.

 Name of director:                                                Barry Shum
 Name of subsidiary company:                                      Ellies (Proprietary) Limited
 Transaction date:                                                17 September 2012
 Class of securities:                                             Ordinary shares
 Number of securities:                                            78 846
 Price per security:                                              R6.50
 Total value:                                                     R512 499.00
 Nature of transaction:                                           On-market disposal
 Nature and extent of directors interest:                         Direct beneficial
 Clearance to deal received:                                      Yes

 Name of director:                                                Barry Shum
 Name of subsidiary company:                                      Ellies (Proprietary) Limited
 Transaction date:                                                17 September 2012
 Class of securities:                                             Ordinary shares
 Number of securities:                                            2
 Price per security:                                              R6.80
 Total value:                                                     R13.60
 Nature of transaction:                                           On-market disposal
 Nature and extent of directors interest:                         Direct beneficial
 Clearance to deal received:                                      Yes

 Name of director:                                                Barry Shum
 Name of subsidiary company:                                      Ellies (Proprietary) Limited
 Transaction date:                                                18 September 2012
 Class of securities:                                             Ordinary shares
 Number of securities:                                            1 280
 Price per security:                                              R6.80
 Total value:                                                     R8 704.00
 Nature of transaction:                                           On-market disposal
 Nature and extent of directors interest:                         Direct beneficial
 Clearance to deal received:                                      Yes

19 September 2012


Sponsor
Java Capital

Date: 19/09/2012 01:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of
 the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, 
indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on,
 information disseminated through SENS.