PIONEER FOOD GROUP LIMITED - Dealing In Companys Shares By A Director

Dealing In Company’s Shares By A Director

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

DEALING IN COMPANY’S SHARES BY A DIRECTOR

In compliance with rules 3.63 to 3.74 of the JSE           Limited   Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   TA Carstens
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Equity Settled Phantom Share
                                     Rights
 CLASS OF SECURITIES                 Ordinary       shares      (when
                                     exercised)
 DATE OF EXERCISE                    23 January 2013
 CENTS PER SHARE                     2 420 (1)
                                     3 474 (2)
                                     2 548 (3)
 NUMBER OF SECURITIES TRANSACTED     16 557 (1)
                                     47 818 (2)
                                     25 432 (3)
 NATURE OF TRANSACTION               Exercise    of   Phantom   Share
                                     Rights in terms of the Pioneer
                                     Foods Equity Settled Phantom
                                     Share Plan (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   TA Carstens
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary shares
  DATE OF TRANSACTION                23 January 2013
  CENTS PER SHARE                    2 420 (1)
                                     3 474 (2)
                                     2 548 (3)
 NUMBER OF SECURITIES TRANSACTED     10 577 (1) *
                                     (Disclosure on 25 January 2013
                                     stated 16 557)
                                     23 024 (2) *
                                     (Disclosure on 25 January 2013
                                     stated 47 818)
                                     15 760 (3) *
                                     (Disclosure on 25 January 2013
                                     stated 25 432)
 TOTAL RAND VALUE OF SECURITIES      R255 963.40 (1)
                                     R799 853.76 (2)
                                     R401 564.80 (3)
 NATURE OF TRANSACTION              Ordinary   shares  received   in
                                    terms   of   the   exercise   of
                                    Phantom   Share   Rights   (off-
                                    market)*
                                    (Disclosure on 25 January 2013
                                    stated “the delivery taken of
                                    options previously granted in
                                    terms of the Company’s deferred
                                    delivery scheme”)
 NATURE AND EXTENT OF INTEREST IN   Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                 Yes


* On 25 January 2013, a Dealing in Company’s Shares by a Director
announcement was published on SENS, which referred to 89 807 securities
transacted by the Director concerned where the number should have been
49 361. For the sake of prudency the full announcement is restated above.

Paarl
28 January 2013

Sponsor
PSG Capital

Date: 28/01/2013 03:45:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). 
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