Wrap Text
Annual Report for the Year Ended 31 December 2024
British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
BRITISH AMERICAN TOBACCO p.l.c. (the "Company")
Annual Report for the Year Ended 31 December 2024
In compliance with UK Listing Rule 6.4.1 and Disclosure Guidance and Transparency Rule ("DTR") 4.1.3,
the Company announces that the following documents have been published on its website:
www.bat.com/annualreport:
* Annual Report and Form 20-F 2024 (the "Annual Report 2024"); and
* Combined Performance and Sustainability Summary 2024.
These documents have been submitted to the National Storage Mechanism and will shortly be
available for inspection via the following link:
https://data.fca.org.uk/#/nsm/nationalstoragemechanism.
In addition, in accordance with Section 203.01 of the New York Stock Exchange Listed Company
Manual, the Company announces that it filed its Annual Report on Form 20-F 2024 (the "Form 20-F
2023") with the Securities and Exchange Commission on 14 February 2025. The Form 20-F 2024
included audited financial statements for the year ended 31 December 2024. The Form 20-F 2024 will
shortly be available on the Company's website at www.bat.com/annualreport and also online at
www.sec.gov.
The Annual Report 2024 and other ancillary shareholder documents will be mailed and made available
to shareholders on 13 March 2025. Investors have the option to receive a hard copy of the Company's
complete audited financial statements, free of charge, upon request, by contacting the below:
United Kingdom
British American Tobacco Publications Telephone: +44 20 7511 7797
Email: bat@team365.co.uk
South Africa
The Company's Representative Office Telephone: +27 21 003 6712
United States
Citibank Shareholder Services Telephone: +1 888 985 2055 (toll-free)
Email: citibank@shareholders-online.com
This announcement should be read in conjunction with the Company's Final Results announcement
which was released to the market on 13 February 2025. Together these constitute the material
required by DTR 6.3.5R to be communicated to the media in unedited full text through a Regulatory
Information Service. This material is not a substitute for reading the full Annual Report 2024. Page
numbers and cross-references in the extracted information below refer to page numbers in the Annual
Report 2024. The following disclosures are set out in the appendices to this announcement:
* Appendix A: Group Principal Risks (pages 155 to 162 of the Annual Report 2024);
* Appendix B: Related Party Disclosures (pages 341 and 342 of the Annual Report 2024); and
* Appendix C: Directors' Responsibility Statement (page 247 of the Annual Report 2024).
C Worlock
Assistant Secretary
14 February 2025
Enquiries:
Investor Relations
Victoria Buxton: +44 (0)20 7845 2012 | IR_team@bat.com
APPENDIX A
"GROUP PRINCIPAL RISKS
Overview
The Principal Risks that may affect the Group are set out on the following pages.
Each risk is considered in the context of the Group's strategy and business model, as set out in this
Strategic Report beginning on page 2 and page 14. On the following pages is a summary of each
Principal Risk, its potential impact @and management by the Group@.
Principal Risks are those that have the potential to materially impact the achievement of the Group's
strategic objectives. These are significant risks that could affect BAT's long-term financial
performance, reputation, or delivery of sustainability goals.
@The Group has identified risks and is actively monitoring and mitigating these risks, including those
related to climate change and other sustainability matters.@ This section focuses on those risks that
the Directors believe to be the Principal Risks to the Group. Not all of these risks are within the control
of the Group and other risks besides those listed may affect the Group's performance. Some risks may
be unknown at present. Other risks, currently regarded as less material, could become material in the
future. Clear accountability is attached to each risk through the risk owner.
During the year, the "Climate Change and Circular Economy" risk has been split into two, recognising
the distinct nature of each. The separation stems from the understanding that each area encompasses
unique challenges and requires tailored mitigation strategies.
The risks listed in this section @and the activities being undertaken to manage them@ should be
considered in the context of the Group's internal control framework. This process is described in the
section on risk management and internal control in the corporate governance statement from page
194. This section should also be read in the context of the cautionary statement on page 447.
A summary of all the risk factors (including the Principal Risks) which are monitored by the Board
through the Group's risk register is set out in the Additional Disclosures section from page 414.
Assessment of Group Principal Risks
During the year, the Directors carried out a robust assessment of the Principal Risks, uncertainties and
emerging risks facing the Group, including those that could impact reputation or delivery of its
strategic objectives, business model, future performance, solvency or liquidity.
Leading in Sustainability is a core component/key building block of our corporate strategy and
sustainability risk factors are embedded across the Group's risks in accordance with how risks are
managed within the Group.
The viability statement on page 163 provides a broader assessment of long-term solvency and
liquidity. The Directors considered a number of factors that may affect the resilience of the Group.
Except for the risk "Injury, illness or death in the workplace" which is not considered to be
sufficiently material to impact the Group's overall viability assessment, the Directors also assessed the
potential impact of the Principal Risks that may impact the Group's viability.
Risks
Competition from illicit trade
Increased competition from illicit trade and illegal products – either local duty evaded, smuggled,
counterfeits, or non-regulatory compliant, including products diverted from one country to another.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
Illicit trade often leads to more restrictions and regulations imposed on the legitimate industry,
including sales restrictions, overly burdensome track and trace systems and display packaging bans.
This is often based on the erroneous assertion that the legitimate industry makes up the bulk of illicit
trade in tobacco products.
Erosion of goodwill, with lower volumes and/or increased operational costs (e.g. track and trace
costs) and reduced profits.
Reduced ability to take price increases.
Investment in trade marketing and distribution is undermined and the product is commoditised.
Illicit products (especially in New Categories) could harm consumers, damaging goodwill, and/or the
category (with lower volumes and reduced profits), potentially leading to misplaced claims against
BAT, further regulation and a failure to deliver the corporate harm reduction objective.
Breach of legislation, criminal offences, contract breaches under the EU Cooperation Agreement,
allegations of facilitating smuggling and reputational damage, including negative perceptions of our
governance.
Existence of illicit trade reduces our ability to reduce the health impact of our business, it
undermines policies of state governments with respect to underage tobacco users and creates
basis for inappropriate regulation.
Mitigation activities across all categories
Dedicated Anti-Illicit Trade (AIT) teams operating at regional and country levels; internal cross-
functional levels; compliance procedures, toolkit and best practice shared.
Active engagement with key external stakeholders, international governmental and non-
governmental organisations to highlight illicit trade challenges and build alignment around policy
solutions.
Cross-industry and multi-sector cooperation on a range of AIT issues.
Regional AIT strategy supported by a research programme to further the understanding of the size
and scope of the matter.
As illicit e-commerce becomes a larger threat to the business, the Group determines the scale of
illicit online sales to highlight the threat to authorities and to enable them to take direct action
against websites selling illicit products.
AIT Engagement Teams (including a dedicated analytical laboratory and a forensic and compliance
team) work with enforcement agencies as appropriate.
Geopolitical tensions
Geopolitical tensions, civil unrest, economic policy changes, global health crises, terrorism and
organised crime have the potential to disrupt the Group's business in multiple markets.
Time frame
Short-/medium-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Society, Our people, Shareholders & Investors
Considered in viability statement
Yes
Impact
Potential injury or loss of life, loss of assets and disruption to supply chains and normal business
processes.
Increased costs due to more complex supply chain and security arrangements and/or the cost of
building new facilities or maintaining inefficient facilities.
Lower volumes as a result of not being able to trade in a country.
Higher taxes or other costs of doing business as a foreign company or the loss of assets as a result of
nationalisation.
Reputational damage, including negative perceptions of our governance and protection of our
people and our sustainability credentials. Disruption to the supply chain impacts our ability to
reduce the health impact of our business.
Mitigation activities across all categories
Physical and procedural security controls are in place, and regularly reviewed in accordance with our
Security Risk Management process, for all field force and supply chain operations, with an emphasis
on the protection of Group employees.
Globally integrated sourcing strategy and contingency sourcing arrangements are in place.
Security risk modelling, including external risk assessments and the monitoring of geopolitical and
economic policy developments worldwide.
Insurance coverage and business continuity planning, including scenario planning and testing, and
risk awareness training.
Geopolitical assessment and monitoring by the Group Security Centre of Excellence and regions
inform the Business Continuity Management organisation plans and responses to geopolitical
risks, including readiness of Crisis Management Teams at all levels.
Tobacco, New Categories and other regulation interrupts growth strategy
The enactment of, proposals for, or rumours of, regulation that significantly impairs the Group's ability
to communicate, differentiate, market or launch its products, and/or the lack of appropriate
regulation for New Categories.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
A lack of acceptance or rejection of Tobacco Harm Reduction as a tobacco control policy could
prevent a balanced regulatory framework for New Categories. Restricted ability to sell and
communicate New Categories could lead to failure of the harm reduction objective and loss of
confidence in the Group's sustainability performance.
Lack of appropriate regulation and its enforcement or disproportionate regulations for New
Categories, such as questionable regulatory classifications or total bans, that may not be science-
based and/or risk-proportionate, may impact our opportunity for quality growth and affect our
ability to develop and market a pipeline of new products. Reduced ability to make scientific claims,
compete in future product categories and make new market entries. Inappropriate regulation may
also increase the volume of illicit trade activity.
Erosion of brand value through commoditisation and the inability to launch innovations may
negatively affect our ability to generate value growth.
Regulation with respect to bans or severe restrictions on menthol flavours, product design &
features and nicotine levels may adversely impact individual brand portfolios.
Reduced consumer acceptability of new product specifications, leading to consumers seeking
alternatives in illegal markets or irresponsible operators exploiting regulatory loopholes.
Shocks to share price on rumours of, or the announcement or enactment of, restrictive regulation
(e.g. sales ban to future generations).
Failure to deliver appropriate and proportionately costed Extended Producer Responsibility (EPR)
schemes.
Mitigation activities across all categories
Establishment of governance forums, the objectives of which are to review the execution of the
Group's regulatory, corporate, and science strategies, monitor the regulatory and science
landscape, prioritize key regulatory and science initiatives and resource allocation.
Engagement and alignment across the Group to drive a balanced global policy framework for
combustibles and New Categories.
Stakeholder mapping and prioritisation, developing robust compelling advocacy materials (with
supporting evidence and data) and regulatory engagement programmes.
Regulatory risk assessment of marketing plans to ensure decisions are informed by an understanding
of the potential regulatory environments.
Advocating the application of integrated regulatory proposals to governments and public health
regulators and practitioners based on the harm reduction potential of New Categories.
Encourage dialogue with stakeholders across the wider scientific and regulatory ecosystem in
relation to tobacco and nicotine products through the launch of Omni™.
Development of an integrated regulatory strategy that spans conventional combustibles and New
Categories.
Training and capability programmes for End Markets to upskill Corporate and Regulatory Affairs
managers on combustible and New Categories regulatory engagement, including product knowledge.
Direct access to online portal providing latest position and advocacy material for End Market
engagement on combustibles and New Categories.
Working to define a sustainable EPR model and markets negotiating to implement effective EPR
schemes.
Please refer to the to the description of the tobacco and nicotine regulatory regimes under which the
Group's businesses operate set out from page 436
Supply Chain disruption
Disruption to the global supply chain that may impact our ability to manufacture products or supply
our consumers.
Time frame
Short-
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Consumers, Our people, Shareholders & Investors
Considered in viability statement
Yes
Impact
Disruption to the global supply chain may impact all aspects of our business and impede our ability
to manufacture products and supply our consumers.
Disruption to supply chain can lead to volume shortfalls and inability to supply markets, increased
replacement or/and rebuild costs consequently leading to reduced profit and reputational damage.
This may affect our ability to reinvest into New Categories and deliver our Tobacco Harm Reduction
commitment.
Loss of one or more key facilities or suppliers may cause loss of life and injuries. It may also lead to
societal dislocation resulting in population migration and loss of key skills.
Our supply chain could be negatively impacted by events arising from, but not limited to natural
disasters, man-made accidents, cyber incidents.
Mitigation activities across all categories
Group-wide business continuity plans (BCP) and contingency sourcing plans (CSP) in compliance with
the new Business Continuity Management standard, are in place.
All factory CSPs are regularly updated, reviewed and desktop simulations conducted to ensure
compliance with the Group's policy.
BCPs and disaster recovery plans for logistics providers are in place.
Unrest and Evacuation plans are in place.
Existence of insurance cover for Property Damage and Business Interruption.
Appropriate technical and organisational cyber security measures are in place.
Litigation
Product liability, regulatory or other significant cases (including investigations or class action
litigations) may be lost or settled resulting in a material loss or other consequence.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable future
Key Stakeholders
Shareholders & Investors
Considered in viability statement
Yes
Impact
Damages and fines, negative impact on reputation (including sustainability credentials), disruption
and loss of focus on the business.
Consolidated results of operations, cash flows and financial position could be materially affected by
an unfavourable outcome or settlement of pending or future litigation, criminal prosecution or other
contentious action, or by the costs associated with bringing proceedings or defending claims.
Inability to sell products as a result of an injunction arising out of a patent infringement action against
the Group may restrict growth plans and competitiveness.
Potential share price impact.
Sustainability-related litigation could also result in a reduction in the investor base due to
sustainability and sustainability-related concerns.
Mitigation activities across all categories
Consistent litigation and patent management strategy across the Group.
Expertise and legal talent maintained both within the Group and external partners, including for New
Categories and sustainability-related matters.
Ongoing monitoring of key legislative and case law developments related to our business.
Delivery with Integrity compliance programme.
Litigation strategy developed in relation to key regulatory issues.
Central management of strategic litigation impacting key regulatory processes.
Developing expert analysis on efficacy of various regulatory proposals.
Please refer to note 31 on page 286 in the Notes on the Accounts for details of contingent liabilities
applicable to the Group.
Significant increases or structural changes in tobacco, nicotine and New Categories related taxes
The Group is exposed to unexpected and/or significant increases or structural changes in tobacco,
nicotine and New Categories related taxes in key markets.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
Consumers reject the Group's legitimate tax-paid products for products from illicit sources or cheaper
alternatives.
Reduced legal industry volumes.
Reduced sales volume and/or portfolio erosion leading to inability to invest in, develop, commercialise
and deliver New Category products.
Partial absorption of excise increases leading to lower profitability.
A disproportionate tax, which would be passed on to the consumer, could discourage consumer
switching from FMC to reduced-risk products.
Mitigation activities across all categories
Formal pricing and excise strategies, including Revenue Growth Management using a data science-led
approach, with annual risk assessments and contingency plans across all products.
Pricing, excise and trade margin committees in markets, with global support.
Engagement with relevant local and international authorities where appropriate, in particular in
relation to the increased risk to excise revenues from higher illicit trade.
Portfolio reviews to ensure appropriate balance and coverage across price segments.
Monitoring of economic indicators, government revenues and the political situation.
Inability to develop, commercialise and deliver the New Categories strategy
Risk of not capitalising on the opportunities in developing and commercialising successful, safer and
consumer-appealing innovations, which are backed by science.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
Inability to continue to deliver Group financial results in line with shareholder and analyst
expectations resulting in an adverse external perception to the Group Strategy and reputation.
Potentially missed opportunities, unrecoverable costs and/or erosion of brand, with lower volumes
and reduced profits.
Reputational damage and recall costs may arise in the event of defective product design or
manufacture.
Loss of market share due to non-compliance of product portfolio with regulatory requirements or
inability to engage on our science, leading to a negative shift in sentiment and confidence in Group
products.
Loss of investor confidence in sustainability performance.
Inability to convince regulators and policymakers regarding the weight of scientific evidence
assessment underpinning the harm reduction potential of New Categories products which could
result in failure to deliver our corporate purpose of Building a Smokeless World.
Mitigation activities across all categories
Focus on product stewardship to ensure high-quality standards across the portfolio.
Brand Expression, which sets out how our brand expresses itself (including through its logo, name,
product, packaging, etc.) deployed to lead End Markets via activation workshops and best practices
shared.
Generating sufficient IP to develop competitive and sustainable products.
Accelerating digital and consumer analytics along with data management platforms for enhanced
methodologies, insight generation and line of sight across the Group.
R&D is accredited to ISO9001 standard and laboratories are accredited to ISO17025 for key
methods.
Internal and external communications about BAT's science through publications and engagement.
Quality assurance reviews undertaken with key science suppliers to ensure appropriate standards in
place.
Disputed taxes, interest and penalties
The Group may face significant financial penalties, including the payment of interest, in the event of
an unfavourable ruling by a tax authority in a disputed area.
Time frame
Short-/medium term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Shareholders & Investors
Considered in viability statement
Yes
Impact
Significant fines and potential legal penalties.
Disruption and loss of focus on the business due to diversion of management time.
Impact on profit and dividend.
Mitigation activities across all categories
End Market tax committees.
Internal tax function provides dedicated advice and guidance, and external advice sought where
needed.
Engagement with tax authorities at Group, regional and individual market level.
Injury, illness or death in the workplace
The risk of injury, death or ill health to employees and those who work with the business is a
fundamental concern of the Group and can have a significant effect on our operations.
Time frame
Short-term
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Our people
Considered in viability statement
No
Impact
Serious injuries, ill health, disability or loss of life suffered by employees and the people who work
with the Group.
Exposure to civil and criminal liability and the risk of prosecution from enforcement bodies and the
cost of associated legal costs, fines and/or penalties.
Interruption of Group operations if issues are not addressed promptly.
High staff turnover or difficulty recruiting employees if perceived to have a poor Environment,
Health and Safety (EHS) record.
Reputational damage to the Group and negative impact on our sustainability credentials.
Mitigation activities across all categories
Risk control systems in place to ensure equipment and infrastructure are provided and maintained.
EHS strategy aims to ensure that employees at all levels receive appropriate EHS training and
information.
Exploration and deployment of leading technology solutions, behavioural-based safety programme
to drive operational safety performance, and culture closer to zero accidents.
Behavioural-based safety programme to drive operations' safety performance, culture and closer to
zero accidents.
Analysis of incidents undertaken regionally and globally by a dedicated team to identify increasing
incident trends or high potential risks that require coordinated action.
Global monthly Health & Safety (H&S) Committee established, formed by senior members from the
H&S and Operations.
Solvency and liquidity
Liquidity (access to cash and sources of finance) is essential to maintaining the Group as a going
concern in the short-term (liquidity) and medium-term (solvency).
Time frame
Short-/medium-term
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Shareholders & Investors
Considered in viability statement
Yes
Impact
Inability to access the Group's cash resources and to fund the business under the current capital
structure resulting in missed strategic opportunities or inability to respond to threats.
Decline in our creditworthiness and increased funding costs for the Group.
Requirement to issue equity or seek new sources of capital.
Reputational risk of failure to manage the financial risk profile of the business, resulting in an erosion
of shareholder value reflected in an underperforming share price.
Inability to mitigate accounting and economic exposures.
Economic loss as a result of devaluation/revaluation of assets (including cash) valued or held in local
currency, and additional costs as a result of paying premiums to obtain hard currency.
Failure to appropriately engage with investors' and lenders' sustainability criteria and concerns may
impact BAT's counterparty availability, credit ratings, access to funding, or may result in an increase
in the cost of funding.
Exposure to the cannabis sector may lead to regulatory and legal risk, reputation and compliance
issues restricting bank and/or investor access.
Mitigation activities across all categories
Group policies include a set of financing principles and key performance indicators, including the
monitoring of credit ratings, interest cover, solvency and liquidity with regular reporting to the
Corporate Finance Committee and the Board.
Controls in place to ensure full compliance with Sanctions regimes.
Plans implemented to manage the risk in key geographies.
The Group targets an average centrally managed debt maturity of at least five years with no more
than 20% of centrally managed debt maturing in a single rolling year.
At 31 December 2024, the Group had access to a £5.38 billion revolving credit facility. In March
2024, the Group exercised the first of the one-year extension options on the £2.5 billion 364-day
tranche of the revolving credit facility, with the second one-year extension subsequently exercised in
February 2025. Effective March 2025, therefore, the £2.5 billion 364-day tranche will be extended to
March 2026. Additionally, £2.85 billion of the five-year tranche remains available until March 2025,
with £2.7 billion extended to March 2026 and £2.5 billion extended to March 2027.
Liquidity pooling structures are in place to ensure that there is maximum mobilisation of cash
liquidity within the Group.
Going concern and viability support papers are presented to the Board on a regular basis.
Continued review of UK money laundering legislation and cannabis policy with financial partners.
Foreign exchange rates exposures
The Group faces translational and transactional foreign exchange (FX) rate exposure for earnings/cash
flows from its global businesses.
Time frame
Short-/medium-term
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Shareholders & Investors
Considered in viability statement
Yes
Impact
Fluctuations in FX rates of key currencies against sterling introduce volatility in reported earnings per
share (EPS), cash flow and the balance sheet driven by translation into sterling of our financial
results and these exposures are not normally hedged.
The dividend may be impacted if the payout ratio is not adjusted.
Differences in translation between earnings and net debt may affect key ratios used by credit rating
agencies.
Volatility and/or increased costs in our business, due to transactional FX, may adversely impact
financial performance.
Mitigation activities across all categories
While translational FX exposure is not hedged, its impact is identified in results presentations and
financial disclosures; earnings are restated at constant rates for comparability.
Debt and interest are matched to assets and cash flows to mitigate volatility where possible and
economic to do so.
Hedging strategy for transactional FX is defined in the treasury policy, a global policy approved by the
Board.
Illiquid currencies of many markets where hedging is either not possible or uneconomic are reviewed
on a regular basis.
Climate Change
Direct and indirect adverse impacts associated with climate change.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
Direct physical risks to BAT agricultural, manufacturing, operational and logistic processes may lead
to reduced production capability, delays, volume shortfalls, disruption of energy supply (and other
utilities) and business interruption.
Extreme temperatures and weather events could be harmful for employees, creating health and
safety risks.
Failure to adequately manage supply chain risks associated climate change may cause increased
volatility in supply volume, quality or cost of raw materials and services necessary for the effective
and efficient operation of BAT's business across its value chain.
GHG emissions can indirectly increase costs.
Failure to comply with evolving climate change-related regulations could result in punitive actions or
loss of market access.
Poor agency ratings associated with Climate Change risk, performance, mitigation, or adaptation
could lead to reduced access to capital, increased cost of capital or impact the share price.
In both 2024 and 2023, extreme weather events led to charges of £11 million (in 2024) related to
machinery damage and £9 million (in 2023) in respect of the destruction of a warehouse and stock of
tobacco leaf.
Mitigation activities across all categories
The Group has clear internal ownership and accountability for sustainability issues.
Regular updates to the Board and Management Board facilitates effective management of material
sustainability issues.
Monitoring of climate change-related governmental policy and regulations enables action plans.
Climate diagnosis tool established to enable assessment of physical risks and formulation of
necessary actions.
Business Continuity Management Plans are in place to mitigate supply chain disruptions resulting
from weather events.
Measures taken in tobacco supply chain to mitigate climate change-related risks such as Carbon
Smart Farming and Farmer Sustainability Management System.
Circular Economy
Direct and indirect adverse impacts associated with the move towards a circular economy.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future
Key Stakeholders
Consumers, Society, Shareholders & Investors
Considered in viability statement
Yes
Impact
Punitive actions against the Group or inability to sell products in key markets, due to failure to
comply with evolving regulations and requirements relevant to business operations, products and
supply chain, and reporting.
Poor sustainability ratings by investors may lead to reduced access to capital, increased cost of
capital or impact the share price.
Reduction of market share and revenue, due consumers having a reduced or negative perception of
BAT and its products in comparison to its competitors, or of specific products/product categories
overall.
Inadequate waste management can increase negative public opinion of BAT, damage brand value
and increase waste management costs.
Inability to source, design and manufacture products that require sustainably sourced critical raw
materials or materials that are affected by increased duties or tariffs.
Increase in write-offs and early retirement of existing assets, resulting in additional cost.
Negative impact upon the attraction, retention and motivation of skilled employees and contractors.
Mitigation activities across all categories
Life Cycle Assessment is used in the development and approval processes for new products to assess
and improve their circularity.
Corporate strategy drives innovations and initiatives in circularity across all product categories.
Programs launched to enhance circularity of products and packaging.
Optimise circular economy alignment across the value chain by designing for the reuse and recycling
of end-of-life products and increasing the use of recycled and environmentally preferable materials.
Periodic review of current and evolving sustainability policies and regulations to inform the Group's
circular economy strategy.
Cross-functional and cross-industry engagement on sustainability topics.
Cyber Security
Inability of the organisation to defend against an intentional or unintentional action that results in loss
of confidentiality, availability or integrity of systems and data.
Time frame
Short-/medium-/long-term
Strategic impact
Quality Growth/Sustainable Future/Dynamic Business
Key Stakeholders
Consumers, Society, Our People, Shareholders & Investors
Considered in viability statement
Yes
Impact
Loss or theft of confidential business information, when used alone or in conjunction with any other
available information reduces the impact of BAT business strategy, investments and commercial
operations.
Personal data breach incidents that result in the disclosure of personally identifiable data resulting in
legal, reputational, and regulatory compliance impacts.
Disruption to BAT's business operations that impacts R&D facilities, manufacturing, distribution or
technology services resulting in business interruption and/or impacts to health & safety.
Inappropriate use of technology systems to enable fraud, or theft of product, technology, or
monetary resources.
Loss of digital trust resulting in brand damage and a loss of consumer trust.
A cyber incident experienced by a third party partner or supplier resulting in business interruption,
supply chain disruption, loss of company data or provides access or transmission of malicious activity
from the supplier to BAT.
Non-compliance with cybersecurity standards and system vulnerabilities can precipitate other Group
principal risks.
Mitigation activities across all categories
The group implements physical, technical and administrative safeguards to mitigate risks of a cyber
security incident, including security measures, such as defensive technologies, encryption,
authentication, backup and recovery systems, to protect the confidentiality, integrity and availability
of IDT systems and networks.
The Group's cyber security processes are regularly reviewed and updated to ensure these remain
effective and aligned with our business objectives, regulatory obligations and industry standards.
Regular training and awareness programmes provided to Group employees and contractors on cyber
security best practices and procedures and adherence to our SoBC.
Vendor management processes in place, including due diligence and contractual obligations, to
ensure that third-party service providers adhere to BAT's cyber security requirements and standards.
Development of business continuity plans to ensure that the Group can promptly respond to any
potential or actual cyber security incident and minimise their impact on the business.
Engagement with external assessors, consultants, auditors and other third parties to provide
independent assurance and recommendations on cyber security matters.
Engagement with relevant stakeholders on cyber security matters and being prepared to disclose any
material cyber security risks or incidents in a timely and transparent manner.
Viability Statement
The Board has assessed the viability of the Group taking into account the current position and
principal risks, in accordance with provision 31 of the UK Corporate Governance Code 2018. Whilst
the Board believes the Group will be able to continue in operation and meet its
liabilities as they fall due, over a longer period, owing to the inherent uncertainty arising due to
ongoing litigation, the period over which the Board considers it possible to form a reasonable
expectation as to the Group's longer-term viability (that it will continue in operation and meet its
liabilities as they fall due) is three years, in line with the Group's cash flow forecasting to
support debt refinancing plans.@
The Directors noted that the Group has a strong track record of cash flow delivery
and expects to generate in excess of £50 billion of free cash flow before
dividends by 2030 – as discussed on page 40.
Furthermore, the Group has net cash and cash equivalents at 31 December 2024 of
£5.1 billion (of which £2.1 billion is restricted), and access to a number of facilities (as described in
note 26), including:
- a syndicated £5.4 billion committed revolving credit facility, that is currently undrawn;
- a US$4 billion U.S. commercial paper programme and a £3 billion euro commercial paper
programme; and
- short term bilateral facilities (£2.4 billion).
-
The Group continues to maintain investment?grade credit ratings*, with ratings from Moody's, S&P
and Fitch of Baa1 (stable outlook), BBB+ (stable outlook), BBB+ (stable outlook), respectively, and
continues to target a solid investment-grade credit rating of Baa1, BBB+ and BBB+.
The strength of the ratings has underpinned debt issuance and the Group is confident in its
ability to access the debt capital markets.
In making the assessment, the Directors undertook a robust review of the Group's operational and
financial processes (which cover both short-term financial forecasts and capacity plans) and how the
Principal Risks (as indicated on pages 156 to 162) may impact the Group's viability under various
scenarios. Notes 23 and 26 in the Notes on the Accounts provide further detail on the
Group's borrowings and management of financial risks.
The Directors recognised that multiyear cash flow forecasts are prepared to:
- assess impairment (as described in note 12) for a number of the Group's reporting entities
(or cash generating units); and
- input into the active capital allocation model, including debt maturity planning.
The Group does not have any covenants related to its current debt issued or available facilities. In
order to assess viability, a base scenario was developed, which assessed the Group's notional
headroom against a theoretical interest cover of 5.0x, used on a conservative basis that such a
covenant may be applied in the future. Each scenario then assessed how the earnings of the Group
may be affected by the realisation of the risks and then, if necessary, determined how many times
more severe that risk must be before the theoretical interest cover was breached.
A reverse stress test of the impact of the individual Principal Risks was also undertaken as part of the
assessment. This did not identify any individual risk, based upon a prudent annual forecast that would,
if arising in isolation and without mitigation, impact the Group's viability within the
three-year confirmation period.
Further, in order for the theoretical interest cover to be breached, profit from operations, excluding
the adjusting items, would have to decline by 13.5% per year, for the interest cover to fall below 5x
after three years.
Due to the nature of the Group's operations, it is subject to inherent uncertainties with regards to
litigation, the outcome of which is uncertain in terms of timing or scale and may have a bearing on
the Group's viability. The Group maintains, as referred to in note 31 in the Notes on the Accounts
'Contingent Liabilities and Financial Commitments'. Whilst it is impossible to be certain of the outcome
of any particular case, the defences of the Group's companies to all the various claims are meritorious
on both law and the facts.
However, if an adverse judgment is entered against any of the Group's companies in any case, an
appeal may be made, the duration of which can be reasonably expected to last for a number of years.
Under the Group's active capital allocation mechanism (see page 40), the Group intends to pay
dividends of 65% of long-term sustainable earnings (2024: £5.2 billion) with other discretionary capital
expenditure estimated at £650 million. Both may be revised to redirect funds to the settlement of
other including debt repayment.
The Board has assessed the viability of the Group taking into account the current position and principal
risks, in accordance with provision 31 of the UK Corporate Governance Code 2018.
Whilst the Board believes the Group will be able to continue in operation and meet its
liabilities as they fall due, over a longer period, owing to the inherent uncertainty arising due to
ongoing litigation, the period over which the Board considers it possible to form a reasonable
expectation as to the Group's longer-term viability (that it will continue in operation and meet its
liabilities as they fall due) is three years, in line with the Group's cash flow forecasting to
support debt refinancing plans.@
APPENDIX B
RELATED PARTY DISCLOSURES
The Group has a number of transactions and relationships with related parties, as defined in IAS 24
Related Party Disclosures, all of which are undertaken in the normal course of business. Transactions
with CTBAT International Limited (a joint operation) are not included in these disclosures as the results
are immaterial to the Group.
Intercompany transactions and balances are eliminated on consolidation and therefore are not
disclosed.
Transactions and balances with associates relate mainly to the sale and purchase of cigarettes and
tobacco leaf and the provision of IT services. Other investments in associates, in the form of
convertible loan notes, are not included in the table below. The Group's share of dividends from
associates, included in other income in the table below, was £447 million (2023: £559 million; 2022:
£438 million).
2024 2023 2022
£m £m £m
Transactions
– revenue 492 523 494
– purchases (179) (178) (190)
– other income 448 560 441
– other expenses (13) (6) (1)
Amounts receivable at 31 December 39 48 51
Amounts payable at 31 December (12) (4) (4)
The following related party transactions occurred in 2024, 2023 and 2022.
Transactions with associates
ITC
As explained in note 27(b)(i), on 13 March 2024, the Group announced the divestment of 12% of its
equity stake in ITC Limited (the equivalent of 3.5% of ITC's ordinary shares) to institutional investors
by way of an accelerated bookbuild process which generated net proceeds after transaction costs
and taxes of INR166.9 billion (approximately £1.6 billion). Following completion of the transaction,
the Group has remained a significant shareholder of ITC with a 25.45% investment and has
continued to account for ITC as an associated undertaking using the equity method of accounting.
Organigram
In 2023, the Group announced the signing of an agreement for a further investment of CAD$125
million (approximately £74 million) in Organigram, subject to customary conditions, including
necessary approvals by the shareholders of Organigram, which was given on 18 January 2024. On 24
January 2024, BAT made the first tranche investment of CAD$42 million (£24 million) acquiring a
further 12,893,175 common shares of Organigram at a price of CAD$3.22 per share. On 30 August
2024, BAT made the second tranche investment of CAD$42 million (£24 million) acquiring a further
4,429,740 common shares and 8,463,435 preferred shares of Organigram at a price of CAD$3.22 per
share. Subject to certain conditions, the remaining 12,893,175 shares subscribed for shall be issued at
the same price as the previous two tranches by the end of February 2025. The additional investment
in 2024 increased the Group's interest in Organigram to 35.09%. Under the terms of the agreement,
the Group's voting rights are restricted to 30%.
The Group and Organigram also have a Product Development Collaboration Agreement following
which a Centre of Excellence was established to focus on developing the next generation of cannabis
products with an initial focus on cannabidiol (CBD).
Other associates
The following transactions occurred during 2024:
- On 11 September 2024, VST Industries Ltd (VST) allotted 154,419,200 equity shares of INR10
each as fully paid-up bonus equity shares. The bonus equity shares were allotted in the
proportion of 10 new fully paid-up equity shares for every one existing fully paid up equity share.
The Group's interest in VST remains unchanged at 32.16%.
The following transactions occurred during 2023, when the Group:
- acquired 19.9% of DeFloria for £8 million; and
- increased its ownership in Steady State LLC (trading as Open Book Extracts) from 5.76% to 10.8%
for £4 million along with a further investment of £8 million by way of a convertible loan note.
The following transactions occurred during 2022, when the Group:
- made a £32 million investment in exchange for 16% of Sanity Group GmbH;
- increased its ownership of a wholesale producer and distributor operating in the agriculture
sector based in Uzbekistan, FE 'Samfruit' JSC to 45.40% for £1 million;
- made a non-controlling investment in Steady State LLC for £4 million; and
- invested in Charlotte's Web via a convertible debenture of £48 million which is currently
convertible into a non-controlling equity stake of approximately 19.9% (as explained in note
27(b)(iii)).
Non-controlling interests
During 2023, the Group acquired a further 1.31% in Hrvatski Duhani d.d., at a cost of less than £1
million, following the acquisitions in 2022 (3.3% at a cost of £1 million).
Other related party transactions
As explained in note 15, in 2022 the Group provided a temporary liquidity facility to the main UK
pension fund. The facility was undrawn as at 31 December 2023 and on 28 March 2024 the facility
was cancelled.
As a result of the implementation of the EU Single-Use Plastic Directive in certain EU countries, the
Group, along with other tobacco manufacturers, established Producer Responsibility Organisations
for the management of the Extended Producer Responsibility obligations relating to tobacco product
butt filter waste collection. The costs incurred by the Group in relation to this waste disposal is
included in note 33.
The key management personnel of British American Tobacco consist of the members of the Board of
Directors of British American Tobacco p.l.c. and the members of the Management Board. No such
person had any material interest during the year in a contract of significance (other than a service
contract) with the Company or any subsidiary company. The term key management personnel in this
context includes their close family members.
2024 2023 2021
£m £m £m
The total compensation for key management personnel, including
Directors, was:
– salaries and other short-term employee benefits 21 17 19
– post-employment benefits 1 1 1
– share-based payments 12 13 17
34 31 36
The following table, which is not part of IAS 24 disclosures, shows the aggregate emoluments of the
Directors of the Company.
Executive Directors Chair Non-Executive Total
Directors
2024 2023 2022 2024 2023 2022 2024 2023 2022 2024 2023 2022
£'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000
Salary; fees; benefits;
incentives
– salary 1,907 1,644 2129 1,907 1,644 2,129
– fees 711 688 670 1,112 1,059 1,027 1,823 1,747 1,697
– taxable benefits 617 395 449 17 17 59 79 31 78 713 443 586
– short-term incentives 3,496 1,650 3,761 3,496 1,650 3,761
– long-term incentives 1,474 371 7,888 1,474 1,371 7,888
-buy-out 2,969 - 2,969 - -
Sub-total 10,463 5,060 14,227 728 705 729 1,191 1,090 1,105 12,382 6,855 16,061
Pension;
other
emoluments
– pension 276 248 320 276 248 320
– other emoluments 6 2 6 6 2 6
Sub-total 282 250 326 282 250 326
Total emoluments 10,745 5,310 14,553 728 705 729 1,191 1,090 1,105 12,664 7,105 16,387
APPENDIX C
RESPONSIBILITY OF DIRECTORS
Statement of Directors' Responsibilities in Respect of the Annual Report and the Financial
Statements
The Directors are responsible for preparing the Annual Report and the Group and Parent Company
financial statements in accordance with applicable law and regulations. Under company law,
directors must not approve the Financial Statements unless they are satisfied that they give a true
and fair view of the state of affairs of the Parent Company and the Group for that period.
Under applicable law, directors are required to prepare the financial statements in accordance with
UK-adopted international accounting standards and applicable law. The Directors have elected to
prepare the Parent Company financial statements in accordance with UK Accounting Standards and
applicable law, including FRS 101 'Reduced Disclosure Framework'. In preparing these Group
financial statements, the Directors have also elected to comply with International Financial
Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB).
In preparing each of the Group and Parent Company financial statements, the Directors are required
to:
- select suitable accounting policies and then apply them consistently;
- make judgements and estimates that are reasonable, relevant, reliable and prudent;
- state whether Group financial statements have been prepared in accordance with UK-adopted
international accounting standards;
- state whether, for the Parent Company financial statements, applicable UK Accounting
Standards have been followed, subject to any material departures disclosed and explained in
those statements;
- assess the Group and Parent Company's ability to continue as a going concern, disclosing, as
applicable, matters related to going concern; and
- use the going concern basis of accounting unless the Directors either intend to liquidate the
Group or the Parent Company or to cease operations, or have no realistic alternative but to do
so.
The Directors are responsible for keeping adequate accounting records that are sufficient to show
and explain the Parent Company's transactions and disclose with reasonable accuracy at
any time the financial position of the Parent Company and enable them to ensure that its financial
statements comply with the Companies Act 2006. They are responsible for such internal control as
they determine is necessary to enable the preparation of financial statements that are free from
material misstatement, whether due to fraud or error, and have general responsibility for taking
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and
detect fraud and other irregularities.
Under applicable law and regulations, the Directors are also responsible for preparing a Strategic
Report, Directors' Report, Directors' Remuneration Report and Corporate Governance Statement
that comply with applicable law and regulations.
The Directors are responsible for the maintenance and integrity of the Annual Report included on
the Company's website. Legislation in the UK governing the preparation and dissemination of
financial statements may differ from legislation in other jurisdictions.
In accordance with Disclosure Guidance and Transparency Rule (DTR) 4.1.16R, the financial
statements will form part of the annual financial report prepared using the single electronic
reporting format under DTRs 4.1.17R and 4.1.18R. The auditor's report on these financial
statements provides no assurance over whether the annual financial report has been prepared in
accordance with those requirements.
Directors' Declaration in Relation to Relevant Audit Information
Having made appropriate enquiries, each of the Directors who held office at the date of approval of
this Annual Report confirms that:
- so far as he or she is aware, there is no relevant audit information of which the Company's
auditors are unaware; and
- he or she has taken all steps that a Director ought to have taken in order to make himself or
herself aware of relevant audit information and to establish that the Company's auditors are
aware of that information.
Responsibility Statement of the Directors in Respect of the Annual Financial Report
We confirm that to the best of our knowledge:
- the financial statements, prepared in accordance with the applicable set of accounting
standards, give a true and fair view of the assets, liabilities, financial position and profit or loss of
the Company and the undertakings included in the consolidation taken as a whole; and
- the Strategic Report and the Directors' Report include a fair review of the development and
performance of the business and the position of the Company and the undertakings included in
the consolidation taken as a whole, together with a description of the principal risks and
uncertainties that they face.
Forward looking statements
This document contains certain forward-looking statements, including "forward-looking" statements
made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These
statements are often, but not always, made through the use of words or phrases such as "believe,"
"anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will,"
"expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions.
These include statements regarding our intentions, beliefs or current expectations concerning,
amongst other things, our results of operations, financial condition, liquidity, prospects, growth,
strategies and the economic and business circumstances occurring from time to time in the countries
and markets in which the Group operates.
In particular, these forward-looking statements include, among other statements, statements
regarding the Group's future financial performance, planned product launches and future regulatory
developments, as well as: (i) certain statements in the Overview section (pages 2 to 23), including
the Chair's Introduction and Chief Executive's Review; (ii) certain statements in the Strategy section
(pages 11-25), including the Our Strategic Navigator section, Our Business Model section, Engaging
with Our Stakeholders section, Chief Financial Officer's Overview and Our Markets and Megatrends
section; (iii) certain statements in the Quality Growth section (pages 26 to 35), including the
Strategic Pillar overview; (iv) certain statements in the Dynamic Business section (pages 38 to 59),
including certain statements in the Strategic Pillar Overview section, the Financial Performance
Summary, the Treasury and Cash Flow section and the going concern discussions in the Other
Financial Information section; (v) certain statements in the Sustainable Future section (pages 60 to
163), including the Our Sustainability Strategy section, Double Materiality Assessment section,
Tobacco Harm Reduction section, Climate section, Nature section, Circularity section, Communities
section, TCFD reporting and TNFD reporting section; (vi) certain statements in the Notes on Accounts
(pages 269 to 370), including the Group's ability to navigate regulatory change on page 297 and
estimates and assumptions in connection with the Proposed Plans under the CCAA on page 287; and
(vii) certain statements in the Other Information section (pages 389 to 467), including the Additional
Disclosures and Shareholder Information sections.
All such forward-looking statements involve estimates and assumptions that are subject to risks,
uncertainties and other factors. It is believed that the expectations reflected in this document are
reasonable but they may be affected by a wide range of variables that could cause actual results to
differ materially from those currently anticipated.
Among the key factors that could cause actual results to differ materially from those projected in the
forward-looking statements are uncertainties related to the following: the impact of competition from
illicit trade; the impact of adverse domestic or international legislation and regulation; the inability to
develop, commercialise and deliver the Group's New Categories strategy; the impact of Supply chain
disruptions; adverse litigation and dispute outcomes and the effect of such outcomes on the Group's
financial condition; the impact of significant increases or structural changes in tobacco, nicotine and
New Categories related taxes; translational and transactional foreign exchange rate exposure;
changes or differences in domestic or international economic or political conditions; the ability to
maintain credit ratings and to fund the business under the current capital structure; the impact of
serious injury, illness or death in the workplace; adverse decisions by domestic or international
regulatory bodies; direct and indirect adverse impacts associated with Climate Change; direct and
indirect adverse impacts associated with the move towards a Circular Economy; and Cyber Security
risks caused by the heightened cyber-threat landscape and increased digital interactions with
consumers, and changes to regulation. Further details on the principal risks that may affect the Group
can be found in the Group Principal Risks section of the Strategic Report on pages 155 to 162 of this
document. A summary of all the risk factors (including the principal risks) which are monitored by the
Board through the Group's risk register is set out in the Additional Disclosures section under the Group
Risk Factors heading on pages 414 to 435.
Past performance is no guide to future performance and persons needing advice should consult an
independent financial adviser. The forward-looking statements reflect knowledge and information
available at the date of preparation of this document and the Group undertakes no obligation to
update or revise these forward-looking statements, whether as a result of new information, future
events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking
statements.
No statement in this document is intended to be a profit forecast and no statement in this document
should be interpreted to mean that earnings per share of BAT for the current or future financial years
would necessarily match or exceed the historical published earnings per share of BAT.
Although financial materiality has been considered in the development of our Double Materiality
Assessment (DMA), our DMA and any conclusions in this document as to the materiality or significance
of sustainability matters do not imply that all topics discussed therein are financially material to our
business taken as a whole, and such topics may not significantly alter the total mix of information
available about our securities.
14 February 2025
Sponsor: Merrill Lynch South Africa (Pty) Ltd t/a BofA Securities
Date: 17-02-2025 07:05:00
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