PIONEER FOOD GROUP LIMITED - Dealing In Companys Shares By A Director

Dealing In Company’s Shares By A Director

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(“Pioneer Foods” or “the Company”)

Dealing In Company’s Shares By A Director

In compliance with rules 3.63 to 3.74 of the JSE         Limited   Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   JA Jacobs
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive – Company Secretary
  TYPE OF SECURITIES                 Equity Settled Phantom Share
                                     Rights
 CLASS OF SECURITIES                 Ordinary      shares       (when
                                     exercised)
 DATE OF EXERCISE                    11 February 2013
 CENTS PER SHARE                     3 474 (1)
                                     4 996 (2)
                                     6 185 (3)
 NUMBER OF SECURITIES TRANSACTED     7 168 (1)
                                     249 (2)
                                     11 072 (3)
 NATURE OF TRANSACTION               Exercise   of    Phantom   Share
                                     Rights in terms of the Pioneer
                                     Foods Equity Settled Phantom
                                     Share Plan (off-market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED                  Yes

2.
  NAME OF DIRECTOR                   JA Jacobs
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive – Company Secretary
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary shares
  DATE OF TRANSACTION                11 February 2013
  CENTS PER SHARE                    3 474 (1)
                                     4 996 (2)
                                     6 185 (3)
 NUMBER OF SECURITIES TRANSACTED     3 621 (1)
                                     72 (2)
                                     1 317 (3)
 TOTAL RAND VALUE OF SECURITIES      R125 793.54 (1)
                                     R3 597.12 (2)
                                     R81 456.45 (3)
 NATURE OF TRANSACTION               Ordinary   shares  received   in
                                     terms   of   the   exercise   of
                                     Phantom   Share   Rights   (off-
                                     market)
 NATURE AND EXTENT OF INTEREST IN    Direct beneficial
 THE TRANSACTION
 CLEARANCE OBTAINED   Yes

Paarl
25 February 2013

Sponsor
PSG Capital

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