ELLIES HOLDINGS LIMITED - Dealing in securities by a director

Dealing in securities by a director

ELLIES HOLDINGS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number: 2007/007084/06)
JSE code: ELI ISIN: ZAE000103081
(“Ellies”)

DEALING IN SECURITIES BY A DIRECTOR

Shareholders are advised that Ryan Otto, a director of Ellies, has undertaken an off-market trade in terms
of which the nature of his exposure to 10 000 000 Ellies ordinary shares has been converted from a direct
to an indirect beneficial interest as follows.

 Transaction date:                                   7 September 2012
 Class of securities:                                Ordinary shares
 Number of securities:                               10 000 000
 Price per security:                                 R6.25
 Total value:                                        R62 500 000.00
 Nature of transaction:                              Off-market disposal to issuer of equity linked note
 Nature and extent of director’s interest:           Direct beneficial
 Clearance to deal received:                         Yes
 Transaction date:                                   7 September 2012
 Class of securities:                                Ordinary shares
 Price per security:                                 R6.25
 Nature of transaction:                              Off-market purchase of an equity linked note
                                                     providing exposure to 10 000 000 ordinary shares at
                                                     R6.25 per share
 Total value:                                        R62 500 000.00
 Nature and extent of director’s interest:           Indirect beneficial via an equity linked note
 Clearance to deal received:                         Yes

11 September 2012

Sponsor

Java Capital

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