COGNITION HOLDINGS LIMITED - Voluntary Announcement Acquisition of Remaining 37% of BMi Sport

Voluntary Announcement – Acquisition of Remaining 37% of BMi Sport

COGNITION HOLDINGS LIMITED
Incorporated in the Republic of South Africa
(Registration number 1997/010640/06)
Share code: CGN ISIN: ZAE000197042
(“Cognition” or “the Company”)


VOLUNTARY ANNOUNCEMENT – ACQUISITION OF REMAINING 37% OF BMI SPORT


1. Introduction

   The board of directors of Cognition wishes to inform shareholders that the Company has concluded an
   agreement for the acquisition of the remaining 37% of the shares in BMi Sport Info Proprietary Limited
   (“BMi Sport”) that the Company does not already own from the two remaining shareholders, David Ian
   Sidenberg and Wayne Deary.

2. Overview of BMi Sport

   BMi Sport was established in 1990 as an independent research company focusing exclusively on the
   sport and sponsorship market. BMi Sport has been at the forefront of the industry and has, through its
   ongoing commitment to the development of unique sponsorship evaluation research products, become
   recognised as a leader in its field, both in South Africa and internationally.

4. Rationale for the acquisition of BMi Sport

   Cognition currently holds 63% of the issued shares in BMi Sport. These shares were acquired in March
   2015. The acquisition of the remaining BMi Sport shares will further complement and enhance the
   strategic objectives that Cognition has embarked on.

   The effective date of the acquisition of the remaining shares is 1 February 2017.

5. Classification of the acquisition

   The acquisition, due to its size, falls below the transaction thresholds as set out in the Listings
   Requirements of the JSE Limited and therefore does not require any formal disclosure. However, the
   Board would like to advise shareholders of this strategic acquisition.


Johannesburg
4 July 2017

Sponsor
Merchantec Capital

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