Trading update for the four month period ended 31 January 2017 TIGER BRANDS LIMITED “Tiger Brands” or “the Company” (Incorporated in the Republic of South Africa) (Registration number 1944/017881/06) Share code: TBS ISIN: ZAE000071080 TRADING UPDATE FOR THE FOUR MONTH PERIOD ENDED 31 JANUARY 2017 Group turnover increased by 12% for the four month period ended 31 January 2017, compared with the corresponding period last year. Turnover in the corresponding period excludes the contribution from TBCG (DFM), which was disposed of with effect from 25 February 2016. The growth in turnover was driven by a solid domestic performance while weak trading conditions on the rest of the continent, coupled with a stronger rand, impacted Exports and International. The trading environment remains difficult. The focus will continue to be on optimising margins without sacrificing market share. This will be achieved through targeted investment in marketing and route to market activities, as well as through ongoing cost-saving initiatives. Good progress has been made on the fulfilment of the suspensive conditions with regard to the disposal of Tiger Brands’ 51% shareholding in East African Tiger Brands Industries Plc. (“EATBI”) to its existing Ethiopian partner, East Africa Group (“EAG”). In addition, the Board of Directors of Tiger Brands has decided to dispose of the Company’s 51% stake in its Kenyan business, Haco Tiger Brands (E.A.) Limited (“Haco”), to its local partner, who holds the remaining 49% of the company (the “Transaction”). A detailed review of the Haco business was conducted in the context of Tiger Brands’ long term growth strategy and core competencies. In addition to products manufactured and marketed by Haco under its own brands, the majority of Haco’s business lies in the manufacture and distribution of products under licence, which is not aligned with our current operating model of owning leading FMCG brands. Taking into account these factors , it was decided that Haco would be better positioned under local Kenyan leadership and control. This has culminated in the local partner making an offer for Tiger Brands’ 51% shareholding, at a price that was considered fair and reasonable. The Transaction is subject to a number of suspensive conditions , including receipt of the necessary regulatory approvals in Kenya. The impact of the Transaction on Tiger Brands’ earnings, headline earnings and net asset value per share will not be material. We remain optimistic about the opportunities on the balance of the continent and recognise Africa’s potential to contribute to long -term sustainable growth. Bryanston 21 February 2017 Sponsor: J.P. Morgan Equities South Africa Proprietary Limited Date: 21/02/2017 02:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.