Dealing in securities by directors Mr Price Group Limited Registration number 1933/004418/06 Incorporated in the Republic of South Africa ISIN: ZAE 000026951 JSE share code: MPC ("the Company" or "the Group") DEALINGS IN SECURITIES BY DIRECTORS In compliance with the JSE Limited Listings Requirements, the following information is disclosed: Director: Stewart Cohen Company: Mr Price Group Limited Nature of transaction: On market sale of shares Class of securities: Ordinary shares Date, average price and number 112 500 @ R241.5143 on 19 January 2015 of shares sold: Highest traded price: R243.94 Lowest traded price: R241.40 Total value of transaction: R27 170 358.75 Nature of interest: Indirect beneficial Date, price and number of 130 500 @ R243.2896 on 20 January 2015 shares sold: Highest price traded: R244.99 Lowest price traded: R241.29 Total value of transaction: R31 749 292.80 Nature of interest: Indirect beneficial Date, price and number of 238 500 @ R246.8435 on 21 January 2015 shares sold: Highest price traded: R249.95 Lowest price traded: R242.82 Total value of transaction: R58 872 174.75 Nature of interest: Indirect beneficial Clearance obtained: Yes Director: Laurie Chiappini Company: Mr Price Group Limited Nature of transaction: On market sale of shares Class of securities: Ordinary shares Date, average price and 112 500 @ R241.5143 on 19 January 2015 number of shares sold: Highest traded price: R243.94 Lowest traded price: R241.40 Total value of transaction: R27 170 358.75 Nature of interest: Indirect beneficial Date, price and number of 130 500 @ R243.2896 on 20 January 2015 shares sold: Highest price traded: R244.99 Lowest price traded: R241.29 Total value of transaction: R31 749 292.80 Nature of interest: Indirect beneficial Date, price and number of 238 500 @ R246.8435 on 21 January 2015 shares sold: Highest price traded: R249.95 Lowest price traded: R242.82 Total value of transaction: R58 872 174.75 Nature of interest: Indirect beneficial Clearance obtained: Yes This concludes the sales transactions approved for the Honorary Chairmen. Durban 23 January 2015 Sponsor RAND MERCHANT BANK (A division of FirstRand Bank Limited) Date: 23/01/2015 03:30:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.