Acceptance of Share Options by Directors of Famous Brands FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 (“the company” or “Famous Brands”) ACCEPTANCE OF SHARE OPTIONS BY DIRECTORS OF FAMOUS BRANDS In compliance with section 3.63 to 3.65 of the Listings Requirements of the JSE Limited (“Listings Requirements”), we hereby advise of the following dealings by directors in the company’s securities: Name of director: KA Hedderwick Company: Famous Brands Date of transaction: 12 November 2014 Nature of transaction: Acceptance of options in the share incentive scheme Class of securities: Options in respect of ordinary shares Number of options granted: 100 000 Strike price: 10120 cents per option Option vesting date: 12 November 2017 Total value of transaction: R10 120 000.00 Nature and extent of Direct beneficial director’s interest in the transaction: Name of director: NS Richards Company: Famous Brands Date of transaction: 12 November 2014 Nature of transaction: Acceptance of options in the share incentive scheme Class of securities: Options in respect of ordinary shares Number of options granted: 50 000 Strike price: 10120 cents per option Option vesting date: 12 November 2017 Total value of transaction: R5 060 000.00 Nature and extent of Direct beneficial director’s interest in the transaction: Name of director: DP Hele Company: Famous Brands Date of transaction: 12 November 2014 Nature of transaction: Acceptance of options in the share incentive scheme Class of securities: Options in respect of ordinary shares Number of options granted: 80 000 Strike price: 10120 cents per option Option vesting date: 12 November 2017 Total value of transaction: R8 096 000.00 Nature and extent of Direct beneficial director’s interest in the transaction: Clearance to deal was received in terms of paragraph 3.66 of the Listings Requirements and the above trades were done off market. Midrand 05 November 2014 Sponsor The Standard Bank of South Africa Limited Date: 05/11/2014 11:10:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.